Mariama Camara
New York,NY
Summary
Results-driven Brand Partnerships & E-Commerce Strategist with over 7 years of experience leveraging influencer collaborations, strategic marketing, and contract negotiations to drive revenue growth. Demonstrated success in securing lucrative five-figure brand deals, scaling e-commerce businesses, and optimizing marketing campaigns. Skilled in managing multiple projects simultaneously, with expertise in digital marketing, sales, and business development. Seeking a remote or hybrid role in brand partnerships, marketing, or e-commerce strategy to continue delivering impactful results.
Overview
13
13
years of professional experience
Work History
Freelance Experience
01.2017 - Current
- Consulted for over 20 e-commerce brands and influencers, helping them scale revenue through brand partnerships and marketing
- Negotiated and structured influencer deals, increasing client earnings by an average of 25%
- Managed Shopify stores, email marketing, and ad campaigns, leading to 20-35% sales growth per client
- Developed and executed content strategies that improved audience engagement by 50%
Brand Partnerships Manager
Onyx Agency PR
Remote
06.2021 - 09.2023
- Negotiated over $1.3M in brand deals for a roster of 10 exclusive influencers, securing high-value collaborations.
- Increased influencer revenue by 30% through optimized deal structuring and contract negotiation
- Developed outreach strategies that boosted brand partnership inquiries by 50%
- Managed client relationships, resulting in 90% retention of long-term brand partnerships
- Led campaign execution, ensuring successful content delivery and performance tracking
Founder & E-Commerce Strategist
YayaTaleh
06.2017 - 08.2023
- Scaled brand revenue by 40% through strategic influencer partnerships and digital marketing
- Built an e-commerce store from scratch, generating consistent monthly sales growth
- Managed a team of designers and vendors, overseeing product development and logistics
- Optimized Shopify store UX, increasing conversion rates by 15%
- Negotiated supplier contracts, reducing operational costs by 20%
Administrative Assistant
Fela & Bate Corporation
New York
04.2012 - 01.2016
- Managed executive schedules and communications, improving workflow efficiency by 25%
- Oversaw data entry and invoicing, reducing errors by 30% through meticulous record-keeping
- Assisted in vendor coordination, leading to a 15% cost reduction in supply expenses
Education
Bachelor Of Business Administration - Business Communication
Baruch College
New York, NYSkills
- Brand & Influencer Partnerships
- Contract Negotiation
- Deal Structuring
- E-Commerce Strategy
- Sales
- Business Development
- Marketing Campaign Execution
- Creative Strategy
- Content Planning
- CRM
- Project Management
- Shopify
Websites
Timeline
Brand Partnerships Manager
Onyx Agency PR
06.2021 - 09.2023
Founder & E-Commerce Strategist
YayaTaleh
06.2017 - 08.2023
Freelance Experience
01.2017 - Current
Administrative Assistant
Fela & Bate Corporation
04.2012 - 01.2016
Bachelor Of Business Administration - Business Communication
Baruch College