Marianna Kastberg-Leonard
Public Relations Coordinator
Indianapolis,IN
Summary
I'm an intentional lifelong learner, strategic communicator, passionate storyteller, dedicated brand ambassador, relationship builder and resourceful creative problem-solver. I am a non-traditional lifelong learner, earning one degree in nutrition and pursing the next in strategic communications while working at a full-service advertising agency.
Overview
5
5
years of professional experience
2
2
years of post-secondary education
Work History
Operations Intern
The Basement
3 2023 - Current
- Working collaboratively with the Operations team to execute projects that support improving business, such as revamping agency intranet, updating internal branding, and maintaining operational support documents
- Proactively collecting and analyzing agency-wide resource allocations to form recommendations addressing utilization concerns and areas for opportunity
- Assembling, formatting, and proofreading client social media content, blogs, and newsletters resulting in 60% increase in organic media engagement
- Monitoring social media trends and emerging platforms, adopting new strategies to expand agency scope of work for clients
Health Educator
Anthem, Inc.
08.2021 - 10.2022
- Conducted needs assessments to identify gaps in knowledge, skills, or resources related to public health concerns among target populations.
- Evaluated effectiveness of health education initiatives through data analysis and feedback from 100+ monthly participants.
- Successfully maintained and developed strong relationships with 65+ monthly clients in a fast-paced, deadline-driven environment, while managing multiple tasks with minimal supervision
Nutritionist
Health and Hospital Corporation Marion County
06.2019 - 08.2021
- Promoted weight management success among 45+ monthly clients by providing ongoing support, education, and motivation throughout their journey.
- Developed customized resources tailored to address specific cultural or demographic needs within WIC population served.
- Collaborated with healthcare professionals to create comprehensive wellness programs that incorporated nutritional counseling.
- Reduced barriers to program participation via outreach activities, presentations, and targeted marketing efforts.
Education
Master of Science - Strategic Comunications
Purdue University
West Lafayette, IN 01.2023 - 08.2024
Bachelor of Science - Dietetics
Purdue University
West Lafayette, INSkills
Campaign Strategy
Creative Writing
Audience Engagement
Project lifecycles
Personnel resource allocation
HR Policies Understanding
HR Workflow Design
Recruitment and Onboarding Assistance
Affiliations
- American Marketing Association, Social Media Manager, Indianapolis Chapter
- Indy Maven
Academic Research Experience
Purdue University Botany and Plant Pathology West Lafayette, IN
Undergraduate Research Assistant
University of Georgia Experiment Station, Tifton, GA
Undergraduate Research Intern
Timeline
Master of Science - Strategic Comunications
Purdue University
01.2023 - 08.2024
Health Educator
Anthem, Inc.
08.2021 - 10.2022
Nutritionist
Health and Hospital Corporation Marion County
06.2019 - 08.2021
Operations Intern
The Basement
3 2023 - Current
Bachelor of Science - Dietetics
Purdue University
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