Marianne Rosas-Ayub
El Paso,TX
Summary
Highly-energetic and experience Operation, Sales and Marketing Manager, focused on promoting customer satisfaction through exceptional service and obtaining high employee morale. Heavily involved with the community including serving on several boards. Proactive leader with strengths in communication and collaboration. Proficient in leveraging multiple departments. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes.
Overview
22
22
years of professional experience
Work History
Licensed Realtor
Clear View Realty
El Paso, Texas
09.2021 - Current
- Grew client base by acquiring new customers and identifying needs to deliver relevant real estate investments.
- Compared properties with similar, recently sold properties in neighboring areas to determine comparative market price.
- Applied various methods to build client base, including networking, email, and social media.
- Cultivated relationships with bankers, appraisers, and lenders establishing long-term relationships.
- Generated lists of properties comparable with buyers' needs and financial resources.
Community Events- Guest Service Operation Manager
University Medical Center, UMC
El Paso, TX
03.2021 - 07.2021
- Oversee and directed all day-to-day operations of the COVID vaccination hub located at the El Paso County Coliseum to provide safe and enjoyable patient experience.
- Worked closely in communication with Department heads and team members to strategies the daily influx of patients
- Created and managed effective strategies for optimizing guest experiences and promoting loyalty.
- Attend to patient and employees concerns
- Directed daily operations at facility for more than 100 employees.
- Create the COVID Standard Operation Procedures
Corporate Regional Sales and Marketing Director
Esperanto Developments
El Paso, TX
12.2019 - 04.2020
- Implemented strategies to drive improvements and enhance performance.
- Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
- Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
- Developed and deepened professional relationships with vendors, negotiated contracts and monitored performance
General Manager
Hotel Indigo c/o Esperanto Developments
El Paso, Texas
02.2019 - 12.2019
- Overall operations and sales management of hotel, bar and restaurant
- Create budget, review forecast and monthly P&L's
- Collaborated with staff to maximize customer satisfaction, streamline procedures and improve bottom-line profitability.
- Managed team of front desk agents, supervising personnel in issue resolution, to include mentoring new employees, demonstrating best methods for servicing clients and guests.
- Re-launched new restaurant, developed and deployed promotional sales tools to improve campaign monitoring and optimize approaches with sales and marketing efforts
- Enhanced operational performance by developing effective business development strategies, systems and procedures.
- Limit liabilities and maximize profit revenue management; forecasting and restriction while exceeding budget goals
- Coordinated and drafted all sales promotions from conceptualization to implementation.
General Manager
Holiday Inn El Paso West
El Paso, TX
4 2017 - 02.2019
- Overall management of operation and promotion of hotel to include the renovation conversion of the Country Inn & Suites to Holiday Inn full service hotel
- Recruited qualified professionals to build aggressive sales team in support of new product offering to include to mandate the use of our CRM system
- Recruited, trained and empowered employees to achieve key performance indicators by being adaptable to the changes in the market.
- Interview and approve all new hires for every department to ensure hotel gains the quality personnel and add to the hotel team culture and goals
- Leveraged market knowledge and leadership ability to help drive profit increases.
- Enhanced operational performance by developing effective business development strategies, systems and procedures.
- Collaborated with staff to maximize customer satisfaction, streamline procedures and improve bottom-line profitability.
General Manager
Courtyard By Marriott / Interstate Hotels & Resorts
El Paso, Texas
07.2011 - 04.2017
- Implement company programs; comply with the operation of Franchise agreement, Federal/State Laws regulation and Interstate Hotels & Resorts policies and procedures to the highest level of customer satisfaction
- Recruited, trained and empowered employees to achieve key performance indicators by being adaptable to the changes in the market.
- Conducted employee evaluations to provide adequate feedback and recognize quality performance.
- Maximized time and employee productivity, consolidating data, payroll and accounting programs into centralized systems.
- Mentor and inspire mid-level managers and supervisors to prepare them for career growth
- Delivered positive customer experiences by implementing effective quality assurance practices.
- Worked closely with internal teams to deliver high quality service and accomplishing their job duties by prioritizing task during their shifts.
Director of Sales and Marketing
Hampton Inn & Suites By Hilton Airport
El Paso, TX
07.2002 - 07.2011
- Established and maintained consistent and vibrant corporate image, represented company at trade events and developed strategic relationships with key prospects.
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
- Monitored competitor products and services and maintained relationships with industry influencers and internal key strategic partners to identify improvement and adapts in areas for customer base growth.
- Elevated team performance via strategic guidance, planning, organizing and coaching in areas of prospecting, sales and value-added presentations.
- Coached, developed and motivated team to achieve revenue goals by adapting to market changes and providing great customer service.
- Evaluated employee progress and compliance while identifying areas for additional guidance by monitoring daily performance.
- Employed cold calling, prospecting and networking to land new customers and penetrate new markets through computer applications and spreadsheets tracking sheets.
Education
BBA - Business Management / Human Resources
University Of Phoenix
Skills
- Powerful negotiator
- Team Collaboration
- Focused on customer satisfaction
- Career-Development/ Mentoring
- Problem Resolution
- P&L management
- Competitive and Trend Analysis
- Promotions
Skills
Operational/Sales Skills: Budgeting, Revenue Management, Customer Satisfaction, Marketing, Sales, Creative Problem Resolution, Meeting and Exceeding Budget Goals, Multi-tasking, Human Resource duties
People Skills: Enthusiastic People Person, Customer Service, Advanced Problem-Solving, Team Building, Motivation/Mentoring and Manage Relationship skills
Community Service
- El Paso Five Points Lions Board of Directors, since 2022
- RAIZ Supervisory Committee since 2022
- City of El Paso Border Relations since 2020
- El Paso Downtown Management Board of Directors since 2020-2021
- El Paso Hotel Lodging Association (EPHLA) Board / Education Committee chair 2016-2021
- City of El Paso Community Planning & Development Community & Human Development "Steering Committee" 2019-2020
- League of United Latin America Citizens (LULAC) 2015 -2019
- Experience El Paso committee for Sgt Major Academy (Ft Bliss) in care of The El Paso Greater Chamber of Commerce 2017
- Greater El Paso Civic Convention and Tourism Advisory Board conducted by Destination El Paso 2017-2019
- El Paso Community College / Developing a Curriculum for Travel & Tourism and Hospitality Operation for Fall 2018
Timeline
Licensed Realtor
Clear View Realty
09.2021 - Current
Community Events- Guest Service Operation Manager
University Medical Center, UMC
03.2021 - 07.2021
Corporate Regional Sales and Marketing Director
Esperanto Developments
12.2019 - 04.2020
General Manager
Hotel Indigo c/o Esperanto Developments
02.2019 - 12.2019
General Manager
Courtyard By Marriott / Interstate Hotels & Resorts
07.2011 - 04.2017
Director of Sales and Marketing
Hampton Inn & Suites By Hilton Airport
07.2002 - 07.2011
General Manager
Holiday Inn El Paso West
4 2017 - 02.2019
BBA - Business Management / Human Resources
University Of Phoenix
Similar Profiles
Isabel DuarteIsabel Duarte
Project Coordinator at Clear View Compass HealthcareProject Coordinator at Clear View Compass Healthcare
KATHLEEN STINEKATHLEEN STINE
Lead Teacher at Clear View AcademyLead Teacher at Clear View Academy
Carla GoodwyneCarla Goodwyne
Co-Owner at Clear-View Janitorial ServiceCo-Owner at Clear-View Janitorial Service