Led job seeker data collection UX strategy in collaboration with product managers, engineers, writers, and researchers to release product improvements; positively impacting company OKRs, such as reducing time to apply from 6 days to 3 days
Designed job seeker preference experiences; leading to high data coverage, such as: 70% of job seekers saved their pay preference
Set new KR records; increasing collection of job seekers' pay and location preferences by 8% and 2% respectively
Designed Indeed's first job seeker onboarding product and ensured it was inclusive and accessible; achieving 25% completion rate
Mentored designers on UX and visual design principles, managing projects, and clearly presenting work to leadership
Lead User Experience Designer
Caterpillar
03.2018 - 12.2020
Onboarded design team for cat.com and shifted design work from agencies to in-house; reducing design costs by ~$10M/year
Established an agile design process; increasing velocity and collaboration between strategy, design, and engineering teams
Designed CAT's design system with UI kit, code repository, and documentation; reducing duplicate engineering and UI work
Led cat.com redesign, including an account framework with single-sign on across CAT services; reducing friction for customers
Partner, User Experience Director
Shadow Creative
04.2014 - 03.2018
Partnered with our clients to understand their goals and define requirements, vision, strategy, scope, and deliverables
Managed remote team of project managers, designers, and engineers; leveraging tools to increase collaboration and productivity
Led the end-to-end design process and design team while also contributing hands-on to designs; ensuring high quality execution through development and release
Founding Director of Product Design
Advisor Innovation Labs (Acquired by Evestnet)
08.2016 - 08.2017
Developed prototype and proof of concept for the company's Wealth Management SaaS app; securing $6M in Series A funding
Onboarded and managed a user-centric team of product owners, product designers, and engineers
Established the app's roadmap, IA, storybook design system, and documentation as foundational tools for the product team
Led the UX/UI of the investor and advisor apps, with a scalable agnostic front-end designed to aggregate and visualize complex data from APIs like Plaid
Senior Creative Specialist
eBay
02.2011 - 04.2014
Designed e-commerce websites and marketing campaigns for brands, such as: Sony, GNC, Levi's, Kraft
Developed prototypes for usability and A/B testing; leveraged findings to inform improvements to drive checkout conversions
Designed new front-end features in collaboration with the Magento product innovation team, such as a responsive front-end and docked product headers