MARIA PAULA MEJIA
New York,NY
Summary
Dynamic Communications Professional with experience in enhancing brand visibility and engagement across various sectors. Adept at integrating digital strategies with traditional communications practices to deliver compelling narratives that resonate with diverse audiences. Known for leveraging innovative approaches, including the ethical use of artificial intelligence in crisis communications, to address industry-specific challenges effectively. Detailed professional with writing and marketing experience in both private and public sectors. Communicative and motivated individual well-versed in conducting creative, proactive media outreach and pitch ideas. Recognized as strong team player with background in copywriting and editing. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Teacher Fellow Crisis Management
NYU STERN – Executive MBA
11.2023 - 01.2024
- Developed and taught crisis management curriculum to 65 graduate students, integrating theoretical concepts with real-world case studies
- Designed interactive crisis simulation to exercise student's critical thinking and crisis response skills.
Intern, Corporate Healthcare Group
Edelman NYC
06.2023 - 08.2023
- Assisted collaborative development of compelling press releases, media pitches, and communication materials to enhance client visibility and reputation
- Improved media monitoring accuracy by 25%: Implemented advanced media monitoring tools resulting in 25% increase in accuracy of trend analysis and real-time reporting, allowing for more informed decision-making and agile strategy adjustments
- Supported Corporate Healthcare Group in executing strategic communication campaigns for prominent clients, including Pfizer US, J&J New Business, Sanofi Global, and Medtronic US.
Marketing and Public Relations Manager
RESET Production Company
01.2022 - 05.2023
- Drove 65% increase in web traffic through targeted social media campaigns and public relations efforts, showcasing ability to significantly boost brand visibility and engagement for upscale properties and events
- Led public relations campaign, including media outreach, event planning, and content creation, through project management skills
- Resulting in partnerships with renowned brands such as Universal Music, Brown Harris Stevens, Oscar de la Renta, and Nomade Tulum
- Conceptualized and executed successful events that showcased firms services and capabilities, building client relationships.
Investor Relations and Communications Analyst
TradeMate
08.2021 - 01.2022
- Cultivated and maintained robust relationships with investors while providing regular updates on portfolio performance and crypto market trends
- Coordinated press communications, both internal and external, in Latin America, solidifying company's position leading player with over 22K clients
- Sourced and developed relationships with editors, reporters, producers, bloggers, and technology analysts, increasing media coverage by 30% and resulting in over 100 articles published in top-tier publications.
- Contributed to overall business growth by collaborating with sales and marketing teams on targeted lead generation campaigns.
- Conducted thorough media monitoring to stay abreast of industry trends and competitor activities, guiding proactive adjustments to company strategies.
Communications and Marketing Intern
ProColombia
01.2021 - 07.2021
- Generated and distributed 50+ press releases for virtual and in-person events to promote tourism and investment in Colombia
- Managed Cision platform to track monthly press performance and evaluated audience engagement
- Conducted media monitoring and compiled monthly media reports and press clippings.
Education
Master of Science in Public Relations and Corporate Communications - Public Relations And Communications
New York University (NYU)
New York, NY12.2023
Law Degree with a minor in Social Psychology - Law
Universidad De Los Andes
Bogotá, Colombia06.2022
Skills
- Serving Diverse Communities
- Crisis Management Expert
- Results-Driven Communications Strategist
- SMART Board
- Media Communications
- Brand Management
- Adaptability and Innovation
- Strategic Planning
- Event planning and execution
- Multilingual communication
- Stakeholder engagement
- Content Creation
Certification
- Dale Carnegie Entrepreneurship certification
- Google Analytics certificate
Leadership And Volunteer Involvement
- Echo4Us managed their launching event in Houston, TX, showcasing leadership in event planning and execution within the community.
- Volunteer work with Fundación Fé in Colombia, contributing to social improvement projects and community engagement.
Hobbies and Interests
- Mindfulness
- Meditation
- Biking
- Traveling
- Cooking
- Reading
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
French
Limited Working
Timeline
Teacher Fellow Crisis Management
NYU STERN – Executive MBA
11.2023 - 01.2024
Intern, Corporate Healthcare Group
Edelman NYC
06.2023 - 08.2023
Marketing and Public Relations Manager
RESET Production Company
01.2022 - 05.2023
Investor Relations and Communications Analyst
TradeMate
08.2021 - 01.2022
Communications and Marketing Intern
ProColombia
01.2021 - 07.2021
Master of Science in Public Relations and Corporate Communications - Public Relations And Communications
New York University (NYU)
Law Degree with a minor in Social Psychology - Law
Universidad De Los Andes
- Dale Carnegie Entrepreneurship certification
- Google Analytics certificate
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