Maricela Pierce
Corpus Christi,TX
Summary
Dedicated professional with a strong background in broadcast traffic coordination and social media management, currently seeking new opportunities to apply skills and experience in a fresh and exciting new field. Organized, dependable and successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
23
23
years of professional experience
Work History
Traffic Coordinator & Social Media Director
South Texas Public Broadcasting, Inc
10.2005 - 09.2023
- Prepare, maintain television broadcast logs for KEDT & KEDT Create channels
- Schedule real-time program records and manage interconnections program transfers
- Enter Underwriter contract in ProTrack traffic software, manage on-air placement of TV spots, generate monthly Underwriter affidavits for invoicing
- Review weekly TV program schedule, select and download program promos for on-air use
- Conduct weekly Emergency Alert System (EAS) test
- Generate monthly Nielsen measurement reports
- Oversee, create and post content to KEDT's social media profiles, i.e
- Facebook, Twitter, Instagram and YouTube
- Evaluate success of marketing efforts
- Create social media and email content to promote KEDT, programming, community outreach and events using Canva and Constant Contact.
Auditor
Field Marketing Inc
06.2000 - 01.2004
- Conduct Customer Perception and Systems of Operation Audits in Best Buy stores
- Transmitted audit finding using handheld computer
- Conduct meticulous examinations of store advertisements to verify accuracy and precise placement
- Thoroughly assessed display functionality to ensure optimal performance and confirmed accurate positioning of Point of
- Purchase materials and Shelf Talkers.
Education
High School Diploma -
Foy Moody High School
Corpus Christi, TX06.1985
Introduction To Digital Marketing -
Del Mar College
Corpus Christi, TX04.2023
Skills
- Content Development
- Time Management
- Social Media Management
- Excellent Multitasking
- Content Scheduling
- Teamwork and Collaboration
- Administrative Duties
- Independent Worker
- Data entry
Timeline
Traffic Coordinator & Social Media Director
South Texas Public Broadcasting, Inc
10.2005 - 09.2023
Auditor
Field Marketing Inc
06.2000 - 01.2004
High School Diploma -
Foy Moody High School
Introduction To Digital Marketing -
Del Mar College
Similar Profiles
Mqobi KhosaMqobi Khosa
Intern at SABC at South African Broadcasting CommisionIntern at SABC at South African Broadcasting Commision
Kwena MorifiKwena Morifi
System Administrator & IT Technician at South African Broadcasting CorporationSystem Administrator & IT Technician at South African Broadcasting Corporation
Cameron StuartCameron Stuart
On-Air Host at M&M Broadcasting - ESPN Central TexasOn-Air Host at M&M Broadcasting - ESPN Central Texas
Jackie SirioJackie Sirio
Vitamin Manager at Sprouts Farmers MarketVitamin Manager at Sprouts Farmers Market
Nicole HaleyNicole Haley
Air Specialist Investigator II at Texas Commission on Environmental QualityAir Specialist Investigator II at Texas Commission on Environmental Quality