MARIEL WILLIAMS
Manchester,CT
Summary
Motivated individual with experience in broadcast media sales and digital advertising. Proven track record of developing customer relationships, with high-level of detail and organizational mindset. Robust background in account management and providing excellent sales and customer support.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Sales Coordinator
FOX61 News
06.2023 - Current
- Aided in supporting sales team on generating $1.2 million in billing for Q3 and Q4 2023
- Manage end-to end processes of campaign lifecycle involving implementation, traffic coordination, account management and post campaign evaluations
- Generate RFPS to determine client budget constraints and how it will align with campaign goal and objectives
- Collaborate with third-party digital op teams to ensure delivery and monitor pacing performance.
Account Manager
FOX61 News
09.2019 - 06.2023
- Coordinated and managed upward of 40+ accounts for designated Account Executives overseeing transactional and new business enterprise level contracts
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained current knowledge of evolving changes in marketplace.
- Proved successful working within tight deadlines and a fast-paced environment.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Passionate about learning and committed to continual improvement.
- Streamlined internal processes for better efficiency in account management tasks.
Recruiter Assistant
Westaff
12.2018 - 05.2019
- Built strong relationships with internal and external candidates to ensure an excellent hiring experience.
- Collaborated with hiring managers to understand job requirements and expectations.
- Scheduled and coordinated interviews between hiring managers and potential candidates.
- Evaluated strengths and weaknesses of candidates through effective screening processes.
- Advertised job opportunities on social media platforms and job boards.
- Placed advertisements, evaluated applicant credentials, conducted initial interviews and pre-screening assessments.
Sales & Traffic Assistant
WCAX Channel 3
06.2017 - 04.2018
- Assist sales team of processing broadcast schedules, providing overall maintenance and backend support to clients and Account Executives
- Key contributor on integrating sales and traffic operations during Gray Television acquisition, ensuring seamless transition with minimal disruption to client services
- Offered administrative support and performed ad hoc tasks as necessary on behalf of sales team and management.
Education
Master of Arts - Communications New Media And Marketing
Southern New Hampshire University
Manchester, NH03.2024
Bachelor of Science - Public Relations
Champlain College
Burlington, VT05.2017
Skills
- Account Management
- OTT Advertising
- Digital Advertising
- TV Media Sales
- Data Analysis and Reporting
- Strategic Planning
- Campaign Development
- Detail-Oriented
- Cross-Functional Coordination
- Time Management and Prioritization
Certification
- InBound Marketing, HubSpot -2021 - 2024
Timeline
Digital Sales Coordinator
FOX61 News
06.2023 - Current
Account Manager
FOX61 News
09.2019 - 06.2023
Recruiter Assistant
Westaff
12.2018 - 05.2019
Sales & Traffic Assistant
WCAX Channel 3
06.2017 - 04.2018
Master of Arts - Communications New Media And Marketing
Southern New Hampshire University
Bachelor of Science - Public Relations
Champlain College
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