Summary
Overview
Work History
Education
Skills
Timeline
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Marielle Baranello

New York

Summary

Accomplished Assistant Account Executive at Paul Wilmot Communications, driving successful PR strategies and elevating brand recognition for notable accounts skincare, makeup, and fragrance brands. Proven expertise in fostering relationships with key media contacts, securing coverage in esteemed outlets. Additionally, adept in managing diverse administrative responsibilities, from press releases and product launches to event coordination and supporting high-profile agency initiatives, contributing to overall success.

Overview

5
5
years of professional experience

Work History

Assistant Account Executive

Paul Wilmot Communications
10.2022 - Current
  • Implement PR strategies and brand recognition for accounts such as VIOLETTE_FR, Henry Jacques Perfumes, Sweet Chemistry Skincare, and Boojee Candles
  • Foster and maintain relationships with key media contacts, pitching and securing media coverage for clients as various top-tier outlets including Wall Street Journal, Town & Country, Allure and Glamour
  • Manage administrative duties such as compiling press releases, press mailing for new product launches, preparing agendas and recap for client calls, submitting brands for relevant beauty awards and distributing monthly status reports
  • Assist in the coordination of client events in addition to supporting the larger agency for high-profile occasions such as New York Fashion Week and God’s Love We Deliver

Intern – PR Beauty Division

Paul Wilmot Communications
06.2022 - 09.2022
  • Responsible for handling client product mailings to press and influencers
  • Conducted online audits for topics related to client accounts
  • · Maintained and updated contact/media lists

Intern – Account Operations

Cooperative Activity
09.2021 - 12.2021
  • Coordinated meetings and managed external communications
  • Prepared comprehensive research decks for OJAR fragrances, Nike, Celine, High West Distillery, Elizabeth Arden ceramide capsules, and cosmetic dermatology
  • Created and maintained internal trackers for all projects

Sales Associate & Key Holder

MINT Clothing Boutique
06.2021 - 09.2021
  • Consistently exceeded daily goals in key metrics, such as profit, sales, and customer service
  • Increased customer loyalty membership by 50% in 2021, generating higher overall customer retention
  • Coordinated weekly merchandise floor moves and accessorized window displays to promote apparel

Sales Associate

Luxottica Group
07.2018 - 12.2020
  • Successfully executed sales plan, store merchandising practices, and inventory control activities
  • Responsible for inventory management of sales, returns, and online purchases
  • Skilled in product knowledge, merchandising, and current fashion trends

Education

Bachelor of Arts - Communications And Marketing

Fairfield University
Fairfield, CT
05.2022

Skills

  • Proficient in Excel, Microsoft Word, PowerPoint, Outlook, Qualtrics, Tableau Software, and MuckRack

Timeline

Assistant Account Executive

Paul Wilmot Communications
10.2022 - Current

Intern – PR Beauty Division

Paul Wilmot Communications
06.2022 - 09.2022

Intern – Account Operations

Cooperative Activity
09.2021 - 12.2021

Sales Associate & Key Holder

MINT Clothing Boutique
06.2021 - 09.2021

Sales Associate

Luxottica Group
07.2018 - 12.2020

Bachelor of Arts - Communications And Marketing

Fairfield University

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Marielle Baranello