Marika Braschler
Germantown,MD
Summary
ACCOUNT MANAGER | CLIENT-FOCUSED | STRATEGIC BUSINESS SOLUTIONS
Results-driven sales professional with 10+ years of experience in client-facing roles, building key relationships, and leading successful sales teams. Strong interpersonal and time management skills, effective under pressure, with a focus on innovative sales strategies that drive customer acquisition, retention, and revenue growth.
Overview
16
16
years of professional experience
Work History
Senior Account Manager
American Psychological Association
Washington, D.C.
05.2016 - 04.2024
- Collaborated with a large cross-functional team to achieve annual revenue targets for APA Publishing, developing and implementing strategic sales plans that secured $400K+ in new sales YOY
- Implemented targeted sales and retention strategies for 400+ institutional and consortia accounts, both domestic and international, resulting in a 30% increase in retention rate and a $30K growth in account value
- Negotiated high-value consortia contracts, corporate, and institutional accounts with a total annual value in excess of $28M, and retaining more than 400 institutional accounts to ensure on-going renewals
- Interfaced with third-party vendors and internal APA licensing, marketing, and customer relationships to deliver access, product training, and product support, resulting in 50% improvement in customer satisfaction
- Oversaw sales presentations and meetings at annual library and consortia conferences, contributing to a 20% increase in sales or 3 new partnerships
Account Manager
American Psychological Association
Washington, D.C.
12.2011 - 05.2016
- Managed 275+ academic and corporate accounts for digital products, achieving an 80% contract renewal rate from inquiry to renewal
- Coordinated with sales representatives to initiate trial subscriptions, convert 60% of customers, and articulate pricing and licensing information
- Identified and closed 10 new sales opportunities per month
- Executed consultative sales practices, including needs assessment, solution proposal, and closing, leading to a 20% increase in sales or 80% improvement in customer satisfaction
Office Manager & Customer Liaison
RCS Construction Services
Gaithersburg, MD
06.2008 - 11.2011
- Maintained front office administration across payroll management, financial records management, and insurance claims, ensuring 90% accuracy in financial reporting
- Provided ongoing customer support for 1.2k+ customers, resolving 80% of issues in debt collection
- Developed and implemented an employee manual covering insurance, disability, benefits, pension, hiring and termination, and grievance handling, improving compliance by 60%
Education
MBA - Business
University of Maryland Global Campus
Hyattsville, MD06.2025
Bachelor of Science - Psychology
University of Maryland Global Campus
Hyattsville, MD12.2018
Bachelor of Science - Human Resources Management
University of Maryland Global Campus
Hyattsville, MD05.2010
Associate of Arts - General Studies
Montgomery College
Rockville, MD05.2007
Skills
Sales:
- Account Management, Client Acquisition, Consultative Selling, New Sales Development, Customer Retention, Relationship Development, Market Research, Trend Analysis, Upselling, Customer Success, Sales Support
Business:
- Business Development, Strategic Planning, Negotiation, Data Analysis, Records Management, Service Management, Project Management, Operational Efficiency, Business Correspondence, Negotiation
Interpersonal:
- Leadership, Analytical, Communication, Problem-Solving, Highly Motivated, Relationship Building, Conflict Resolution, Cross-Functional Collaboration, Stakeholder Management, Networking
Technical:
- Salesforce, Hubspot, Google Analytics, QCRM, Advanced Excel, MS Access, Lotus, QuickBooks Pro, Quicken, Microsoft Office, Google Suite
Timeline
Senior Account Manager
American Psychological Association
05.2016 - 04.2024
Account Manager
American Psychological Association
12.2011 - 05.2016
Office Manager & Customer Liaison
RCS Construction Services
06.2008 - 11.2011
MBA - Business
University of Maryland Global Campus
Bachelor of Science - Psychology
University of Maryland Global Campus
Bachelor of Science - Human Resources Management
University of Maryland Global Campus
Associate of Arts - General Studies
Montgomery College
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