Summary

Overview

Work History

Education

Skills

Timeline

Marin Smith

New York,NY

Summary

Dynamic communications and public relations professional with a robust background in orchestrating integrated brand campaigns, high-profile events, and executive communications for beauty, wellness, and lifestyle brands. Proven track record in crafting innovative brand strategies, leading cross-functional teams, and executing experiential activations that deliver measurable business results. Expertise in stakeholder management and brand storytelling, along with a talent for cultivating strategic partnerships that enhance awareness, engagement, and sustainable brand growth. Committed to leveraging creativity and strategic insight to elevate brand presence in competitive markets.

Overview

years of professional experience

Work History

Account Manager

Beach House Public Relations

New York, NY

11.2025 - Current

Develop and lead integrated communications and brand awareness strategies for beauty, wellness, and lifestyle clients.
Serve as primary client contact, providing strategic counsel and managing executive-level stakeholder relationships.
Lead multiple high-profile events, brand activations, and experiential marketing initiatives from concept development through execution.
Manage cross-functional teams and external partners to deliver successful campaigns, launches, and client programs.
Create executive communications materials, brand messaging frameworks, press releases, and thought leadership content.
Analyze campaign performance and present data-driven recommendations to improve visibility, engagement, and business outcomes.
Execute influencer, gifting, and product seeding programs that strengthen brand awareness and consumer connection.
Lead agency presentations, client workshops, and strategic planning sessions for both existing and prospective business.

Public Relations Senior Account Executive

Global Communications Works

02.2024 - 11.2025

Led high-profile campaigns for consumer and beauty brands including Pompeian Olive Oil, Batiste, Nair, Viviscal, OxiClean, Cynosure Lutronic, and First Response.
Drove campaigns generating 14B+ impressions across multiple accounts.
Secured top-tier coverage (Food & Wine, Eater Magazine, Food Network, Parade, Vogue, ELLE, Cosmopolitan, People, E!, Yahoo!, AOL) and built influencer/celebrity partnerships with Sunisa Lee, Tara Davis-Woodhall, Victoria Justice, Erin Andrews, and others.
Oversaw client events, managing vendors and execution from concept to launch.
Mentored junior staff and onboarded new team members.
Proficient in Muck Rack, Meltwater, Google Suite, and Microsoft Office.

PR Account Management

Skyya PR

11.2024 - 06.2025

Directed communications strategies for technology clients, securing coverage in Forbes, Bloomberg, and TechCrunch.
Supported new business through proposals and client presentations.
Partnered with cross-functional teams to craft and pitch compelling narratives.
(Freelance-as need basis)

Public Relations/Public Affairs Account Executive

Sachs Media Group

02.2023 - 12.2023

Managed PR campaigns for clients across electrification, nonprofits, government, and education.
Produced press releases, pitches, and media materials resulting in consistent coverage.
Delegated tasks across AEs and interns; contributed to media reporting and strategy.
Proficient in Muck Rack, Google Suite, and TV Eyes.

Public Relations and Marketing Advisor

Searcy Denney

03.2021 - 03.2023

Supported marketing/PR operations including media monitoring, newsletters, social content, sponsorships, and event planning.
Coordinated attorney media appearances, headshots, and commercials.
Managed sponsorships, firm events, and vendor invoices.
Daily use of Microsoft Teams, One Drive, File Vine, and Lead Docket.

Public Relations Intern

RBB Communications

01.2020 - 08.2020

Drafted media advisories, pitches, and press releases.
Built and maintained media lists, distributed press releases, and provided client support.
Gained proficiency in Cision, Meltwater, and Google Alerts.