Years of Professional Experience
Marina Smart
Lexington,KY
Summary
Dynamic Development & Marketing Coordinator at Easterseals Bluegrass with a proven track record in strategic communications and public affairs for the non-profit industry. Expert in crafting compelling marketing strategies and enhancing donor relationships. Skilled in event planning and logistics, successfully producing impactful collateral and fostering partnerships that drive program growth and visibility.
Overview
4
4
5
5
Years Post-Secondary Education
Work History
Development & Marketing Coordinator
Easterseals Bluegrass
Lexington, KY
11.2024 - Current
- Developed and executed marketing strategies across channels, enhancing community engagement and program growth.
- Served as primary contact for organization, liaising with National Easterseals on brand standards.
- Coordinated production of collateral materials, including displays, brochures, and promotional items.
- Managed engaging content creation across social media platforms with program colleagues.
- Produced semiannual newsletter, case for support, and annual report in collaboration with Executive Director and Development Director.
- Oversaw donor stewardship practices and assisted with gift receiving as needed.
- Managed annual and year-end giving appeals.
- Assisted in grant writing and coordinated media plans to promote events and donor appeals.
- Event support as needed; interaction with donors, solicitation of sponsors, securing advertising, and assisting in the creation/production of content for videos and other support collateral.
Public Affairs Intern
Kentucky Rural Broadband Association
05.2023 - 12.2023
- Created approximately 15 well-organized reports detailing the results of funding efforts, enabling continuous improvement for future broadband expansion projects.
- Maintained up-to-date knowledge of legislative trends and attended weekly joint committee meetings to represent the interests of the association's members.
- Built strong relationships with external partners including legislators, executives, and community leaders through consistent networking activities.
- Helped plan and execute 2 annual meetings and board events.
Brand Management Intern
The Hearing and Speech Center
03.2022 - 08.2022
- Crafted visually compelling messaging consistent with brand identity guidelines.
- Represented company at networking events to enhance public image.
- Assessed competitor strategies, pinpointing opportunities for brand positioning enhancement.
- Facilitated planning and execution of two fundraising events to boost brand visibility.
Public Relations Intern
West Kentucky Rural Electric Cooperative
05.2021 - 08.2021
- Analyzed industry online presence to identify key success factors for RFP website update.
- Developed engaging social media posts and videos focused on viral content strategies.
- Created internal communications and external press materials emphasizing consistent tone and message alignment.
Education
MPA - Public Administration
University of Kentucky
Lexington, KY05.2026
Bachelor of Arts - Political Science, Communication & Media Studies
Georgetown College
Georgetown, KY05.2024
High School Diploma -
Murray High School
Murray, KY05.2020
Skills
- Nonprofit Management
- Strategic communications
- Policy analysis
- Community Engagement
- Attention to Detail
- Relationship Building
- Event planning and logistics
Honors and Involvement
- 2024 Dean's Honor Award Recipient, Georgetown College
- Chapter President, Phi Mu Delta Eta Executive Council
- Residence Hall Coordinator, Georgetown College
- Governor's Scholar Program
- Nationally Recognized Speech and Debate Competitor, Murray High School
References
Ms. Lori Donaldson of Easterseals Bluegrass
(859) 399-6270
Mr. Tyler Campbell of the Kentucky Rural Broadband Association
(502) 699-2206
Mrs. Marcey Ansley of The Hearing and Speech Center
marcey.ansley@hscky.org
Dr. Susan Dummer of Georgetown College
(502) 542-1208, susan_dummer@georgetowncollege.edu
Timeline
Development & Marketing Coordinator
Easterseals Bluegrass
11.2024 - Current
Public Affairs Intern
Kentucky Rural Broadband Association
05.2023 - 12.2023
Brand Management Intern
The Hearing and Speech Center
03.2022 - 08.2022
Public Relations Intern
West Kentucky Rural Electric Cooperative
05.2021 - 08.2021
MPA - Public Administration
University of Kentucky
Bachelor of Arts - Political Science, Communication & Media Studies
Georgetown College
High School Diploma -
Murray High School
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