MARIO FERNANDEZ
Cape Coral,FL
Summary
Results driven, highly motivated management professional with a proven track record in driving operational initiatives that turn underperforming business units into top performers quickly and efficiently while generating organizational growth. Skilled in planning and executing a wide range of business initiatives in multiple locations including staffing, team building, training, operations and performance management. Customer centered with extensive experience in identifying business opportunities, building relationships, and ensuring the completion of an organization’s mission. A respected mentor and a hands-on leader who can successfully build trust, manage relationships, and empower individuals to deliver targeted results. Professional Skills and Core Competencies Budget Forecasting Profit and Loss Management Lease Contract Negotiation New Business Development Customer Service Excellence Training and Development Operations Management Market Strategy and Positioning Performance Management Planning and Budgeting Quality Improvement Solutions Leadership, Team Building, and Mentoring Recruiting, Hiring, and Retention
Overview
22
22
years of professional experience
1
1
Certification
Work History
E-Commerce Specialist
BESTDEALZ.INC
LAKE CITY , FL
01.2009 - 07.2024
- Resolved technical issues related to website functionality or design elements.
- Conducted A and B testing of different strategies to maximize ROI on advertising spend.
- Integrated third-party applications such as payment gateways and shipping services into existing systems.
- Managed customer service inquiries through multiple channels including email, chat, and phone.
- Optimized product listings on various e-commerce platforms for maximum visibility and engagement.
- Created, tested, and monitored web pages for optimal performance in search engine rankings.
- Monitored competitors' activities to stay abreast of industry trends and developments.
- Analyzed website analytics data to identify areas of improvement and enhance user experience.
- Assisted with troubleshooting any problems encountered during checkout process.
- Generated weekly reports that tracked key metrics such as revenue growth, customer acquisition cost, average order value.
- Provided ongoing support for customers using the e-commerce platform.
- Developed and implemented an effective e-commerce strategy to increase online sales.
- Set up automated email campaigns to nurture leads throughout the customer journey.
- Managed inventory levels and coordinated with suppliers to ensure timely product restocking.
- Designed promotional campaigns to generate interest in e-commerce products.
- Analyzed website traffic and sales data to inform marketing strategies and improve customer engagement.
- Negotiated with third-party vendors to secure beneficial partnerships and services.
- Managed online product listings and ensured accurate representation across multiple e-commerce platforms.
- Facilitated online customer service inquiries, resolving issues promptly to maintain customer satisfaction.
- Developed and executed digital marketing campaigns to drive website traffic and increase sales.
- Filled customer orders by packaging items or transferring to manufacturers or third-party distributors.
- Uploaded photos, videos or images to online storefronts or other shopping websites.
- Built successful online business from ground up, collecting capital, setting up online presence and managing customer interactions.
- Calculated revenue, sales and expenses using financial accounting or spreadsheet software.
- Resolved customer concerns and answered questions quickly to maximize satisfaction.
- Worked with vendors and supply distributors to negotiate bulk discounts.
- Composed images of products using video or still cameras, lighting equipment and editing software.
- Composed descriptions of merchandise for posting to online storefronts, auction sites or other shopping websites.
- Delivered e-mail confirmation of completed transactions and shipment.
- Filled customer orders by packaging sold items and documentation for direct shipping and by transferring orders to manufacturers or third-party distributors.
- Composed descriptions of merchandise for posting to online storefronts, auction sites and other shopping Web sites.
- Corresponded with online customers via electronic mail, telephone or other electronic messaging.
- Canceled orders based on customer requests or inventory or delivery problems.
- Created, managed or automated orders or invoices using order management or invoicing software.
Sales Associate Specialist
ARRIGO OF FORT PIERCE
Ft. Pierce, FL
09.2020 - 03.2023
- Used product knowledge to suggest items to match client needs.
- Followed company policies, rules and procedures to promote company goals and maintain safety.
- Kept calm and applied strong problem-solving and interpersonal skills to resolve conflicts.
- Helped customers by answering questions and locating merchandise.
- Initiated friendly conversation with customers to determine level of assistance required.
- Assisted with conducting merchandise stock counts and reported discrepancies to supervisor.
- Assessed customer product needs and interests in order to best recommend suitable items.
- Arranged merchandise for display to highlight new styles, attract customers and enhance sales.
- Assisted customers by asking open-ended questions to understand needs and suggest suitable merchandise.
- Monitored sales floor to identify customers in need of assistance and merchandise requiring replenishment.
- Answered questions about current promotions and resolved issues according to store policies.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Identified customer needs by asking questions and advising on best solutions.
- Listened to customer needs to identify and recommend best products and services.
- Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
- Greeted and assisted customers to foster positive experiences.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
- Reduced process lags by training employees on best practices and protocols.
- Produced sales documents, finalized deals and filed records.
District Manager
Treasure
, Florida
01.2010 - 01.2019
- Advanced through promotions to direct and lead a team of up to ten stores with $8.5 million in annual revenue
- Trusted to provide strategic, operational, and fiscal leadership to a low performing district and worked proactively to identify and build on new business opportunities
- Act as an agent of continuous quality improvement by developing and implementing solutions that consistently exceeded company objectives
- Effectively managed profit and loss and district budget
- Executed corporate programs and policies, diversity initiatives, and company promotions
- Enhanced district’s morale by consistently displaying an energetic, positive, and professional attitude
- Provide strong leadership by motivating, developing, and training subordinates
- Created and implemented enticing incentive opportunities to reward employees with outstanding performance
- Key Contributions and Accomplishments
- Reduced turnover to under company threshold by playing a key role in the hiring, training, and succession development of 50+ management and hourly employees
- Hired and managed up to ten operations managers and actively mentored and developed them into effective leaders by using an open communication style and firm accountability measures
- Identified potential internal management candidates and developed into high performance multi-unit district managers in training DMIT’s
- Offering opportunity for advancement outside the district parameters
- Recognized for superior performance by reversing a downward spiral, low performing market, re-engineering faulty systems, and implementing quality improvement initiatives that transformed the district into one of the top 10% in the Division in Sales Performance
- Planned, directed, and managed new business startups from market research and location planning through grand openings
- Increased profit from operations to 30% with a flow of 23% YOY 2011 Ranked 227 out of 500 District Managers in the organization; Continuing into a 25% increase in revenue YOY and a flow of 20% Ranked 61 of 450 District managers in the organization ending 2nd quarter results 2012
- Increased Same Store Sales results by rebuilding the sales culture use of creative networking, sales plan focus and lead generation tools.
District Hiring manager
01.2005 - 01.2010
- Responsible for the mentorship and development of those completing the Store manager Development Program (SMDP), Promoted 9 Store operations managers over a 7 year period
- Cultivated, Maintained operating profit margins above 24%
- Constantly indentify organic growth opportunities.
Store Manager
RENT-A-CENTER
01.2003 - 01.2010
- Advanced by developing a core team of coworkers that consistently exceeded company objectives
- Executed corporate programs and policies, and company promotions
- Provided strong leadership by motivating, developing, and training co-workers and taking an active role in their development
- Created and implemented enticing incentive opportunities to reward employees with outstanding performance
- Jacksonville, Lake City and Southern Florida
- Key Contributions and Accomplishments
- Managed, directed new business startups
- Recognized for consistently improving performance by implementing process improvement initiatives.
Education
Some College (No Degree) -
Miami Dade College
Miami, FLSkills
- Situational Front Line Leadership Training
- Loss Prevention Interrogating
- Candidate Job Interview Techniques
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- Mobile App Development
- Budget Planning
- Search Engine Optimization
- Web development
- Payment Processing
- Order Fulfillment
- Customer Support
- Google Analytics
- Performance reporting
- Shipping coordination
- Promotions planning
- Website Maintenance
- Reliability
- Shipping management
- Client Relationship Development
- Organizational Skills
- Accounting oversight
- Analytical Skills
- Problem-solving abilities
- Problem-solving aptitude
- Team building
- Online Marketing
- Shipment Preparation
- Pricing adjustment
- Time management abilities
- Professional Demeanor
- Sales expertise
- Interpersonal Communication
- Attention to Detail
- Multitasking
- Adaptability
- Active Listening
- Analytical Thinking
- Written Communication
- Interpersonal Skills
- Price Structuring
- Excellent Communication
- Problem-Solving
- Shipment Coordination
- Professionalism
- Lead Generation
- Team Collaboration
- Adaptability and Flexibility
- Inventory Management
- Time Management
- Self Motivation
- Customer database management
- Task Prioritization
- Inventory Coordination
- Continuous Improvement
- Decision-Making
- Logistics Coordination
- Cost-benefit analysis
- Teamwork and Collaboration
- Brand Development
- Goal Setting
- Relationship Building
- Effective Communication
- Marketing understanding
Websites
Certification
- Certified Manager Certification
- Certified Professional Manager (CPM)
Timeline
Sales Associate Specialist
ARRIGO OF FORT PIERCE
09.2020 - 03.2023
District Manager
Treasure
01.2010 - 01.2019
E-Commerce Specialist
BESTDEALZ.INC
01.2009 - 07.2024
District Hiring manager
01.2005 - 01.2010
Store Manager
RENT-A-CENTER
01.2003 - 01.2010
Some College (No Degree) -
Miami Dade College