MARION LUCAS WALLACE
Summary
Motivated executive with 18 years of in-house and agency experience managing talent relations, partnerships, production efforts, branded content and overall marketing initiatives for numerous projects in the digital and interactive entertainment space specializing in the entertainment industry. Entrepreneurial approach to all roles and responsibilities with a dedication to delivering KPIs that truly move the needle and create change for the macro and micro goals at hand.
Overview
18
18
years of professional experience
Work History
VP, Talent Relations and Production
Sweety High
01.2013 - Current
- A key member of both the Marketing and Production Teams, contributing to Sweety High's business operations, talent relations, and strategic partnerships
- Create, implement and execute multi-disciplinary branded campaigns: Warner Records, Netflix, Sony, Republic Records, Universal Music Group, Warner Media, Nickelodeon, LIV Golf, JCPenny, Electronic Arts, and many more
- Key team member of the Management Team for numerous musicians including Jena Rose, Tegan Marie (rising country star signed to Warner Music Nashville) and Sweety Suspense (co-managed with Jason Derulo)
- Oversee talent relations division working directly with talent directly, key management, record labels, PR,, touring companies, among many other key organizations
- Grew Talent Relations and Production Team from scratch to 15, reporting directly to the CEO and CCO
- Mentor and manage the staff and Team members
- Conceptualize and create original content for Sweety High IP in addition to executing branded content
- Developed processes for post-production management and execution from ground up
- Grew Sweety High's social sphere by 10x in 2021
- Conceptualize and create original content for Sweety High IP in addition to executing branded content
Account Supervisor of Major Accounts
Bender/Helper Impact
01.2007 - 12.2012
- Promoted every year from Account Coordinator to Account Executive to Senior Account Executive and to Account Supervisor
- Managed and lead the Interactive division at Bender/Helper Impact
- Primary Lead on six major accounts
- Developed PR strategies, mentored and managed junior staff with ongoing feedback and ensured all teams were being challenged on a daily basis
- Served as the main client contact and ensured each team delivered all client assignments in a timely manner and in accordance with the existing budgets and expectations
- Responsible for top-tier coverage, event planning and executive media training
- Clients included: Sony Online Entertainment, Square Enix, Warner Bros
- Interactive Entertainment, Electronic Arts, Halfbrick (Fruit Ninja), KONAMI, among others
Education
Bachelor of Arts - Journalism
LEHIGH
Bethlehem, PA01-2007
Skills
- Talent management
- Strategic partnerships
- Branded content
- Team leadership
- Content creation
- Media training
- Budget management
- Market analysis
- Corporate branding
- Business growth and marketing strategies
- Partnerships and affiliations
- Project management
- Client relations
- Networking skills
Accomplishments
- Nominated for LA Times, LA Studios, Executive of 2025
Timeline
VP, Talent Relations and Production
Sweety High
01.2013 - Current
Account Supervisor of Major Accounts
Bender/Helper Impact
01.2007 - 12.2012
Bachelor of Arts - Journalism
LEHIGH
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