Mariorl Calderon
Miami,FL
Summary
- Savvy communications professional who is well-experienced at leading planning and implementation of long-term public relations strategies.
- Proven track record of successful communication programs, as demonstrated by 25+ award-winning, standard-setting campaigns throughout her 8+ year PR career, as well as by recognition as a 2020 PRNEWS PR People of the Year honoree.
- An all-around positive attitude with a keen focus on mentorship and developing the skills of her team, and an incredible ability to manage parallel timelines across various clients.
Overview
8
8
years of professional experience
Work History
Account Director, Public Relations
CCOMGROUP
02.2022 - Current
- Primary contact for external public relations strategy, budget and activations for client accounts, most prominently for Kenvue (formerly Johnson & Johnson Consumer, Inc.) brands, Neutrogena and Clean & Clear
- Oversee and mentor a team of eight professionals handling consumer goods accounts and executive leadership communications for US-Hispanic and general market audiences
- Creatively reinvigorated department-wide measurement and reporting practices, setting a working standard for rich qualitative and quantitative KPIs
- Keen focus on multicultural communications
Account Manager, Public Relations
CCOMGROUP
08.2019 - 02.2022
- Day-to-day lead for PR client accounts, supported by a team of 4+ executives who received daily guidance
- Assisted with the development and helmed the implementation of long-term US-Hispanic PR strategies, media and influencer programming, and event planning
- Worked with a mix of globally-recognized agency partners to seamlessly integrate PR plans into the overall marketing mix
Sr. Account Executive, Public Relations
CCOMGROUP
10.2016 - 08.2019
- Provided continued US PR support for globally recognized consumer goods accounts
- Maintained well-developed working relationships with a network of 400+ traditional media writers, editors and social media influencers, particularly those with US-Hispanic audiences
Public Relations Manager
CallPal App
12.2015 - 06.2016
- Supported C-suite and marketing team with development of strategic brand direction and positioning ahead of the official launch of CallPal, a telecommunications app
- Coordinated localized, grassroots launch efforts to introduce CallPal to the market
Public Relations Coordinator
M.E.A. Global PR
10.2015 - 12.2015
- Served as client liaison for public and media during Miami Art Basel
- Created media-facing communications and engaged with editors and writers on an ongoing and timely fashion
Education
Bachelor of Science - Communication (Public Relations/Political Science)
University of Miami
Miami, FL05.2014
Skills
- Overall: Strategic counsel and planning, executive visibility, leadership communications, ROI measurement and reporting
- Technical: Microsoft Office Suite (advanced), Microsoft Team (experienced), Adobe Suite (working knowledge), Slack (experienced)
- Language: English (native), Spanish (native)
Timeline
Account Director, Public Relations
CCOMGROUP
02.2022 - Current
Account Manager, Public Relations
CCOMGROUP
08.2019 - 02.2022
Sr. Account Executive, Public Relations
CCOMGROUP
10.2016 - 08.2019
Public Relations Manager
CallPal App
12.2015 - 06.2016
Public Relations Coordinator
M.E.A. Global PR
10.2015 - 12.2015
Bachelor of Science - Communication (Public Relations/Political Science)
University of Miami