Marisa Ceritano

• Conduct market research to identify potential opportunities, assess industry trends, and inform strategic decision-making
• Prospect and generate leads to drive business growth
• Manage and optimize sales operations by tracking key metrics and KPIs
• Built and oversee the company’s CRM (HubSpot) & project management system, ensuring seamless data management and workflow efficiency
• Develop key materials to track sales performance and operational success.
• Lead the onboarding process for new team members within the CRM
• Manage an assistant to ensure data accuracy and consistency in CRM entries
• Actively participate in industry groups and sales coaching to stay updated on best practices and trends
• Work cross-functionally with project management, sustainability, and HR

4o

• Wore multiple hats, job-sharing across the Creative, HR, Sustainability, and Sales teams
• Built workflows to optimize processes for the company’s 1099 contractor network
• Developed materials and tracked utilization to support team efficiency and performance
• Supported HR operations and sustainability initiatives, contributing to CyberVadis, EcoVadis, and B Corp submissions
• Managed the company’s carbon accounting system to track and report environmental impact
• Assisted in sales operations by improving workflows, and ensuring seamless integration across teams