Marisa D. Fonseca

• Decision, organize, and lead daily news operations (assistant to News Director)
• Firm grasp of journalistic ethics/judgments
• Managed news team delivering human interest, breaking news and high-profile stories to audience.
• Made trusted decision for all news content and my team, including safety decision to keep our news crews safe when out in the elements
• Reformat and re-direct all our news operations
• Lead morning & afternoon meetings to keep communication clear on daily news operations
• Innovate & create new ideas for our daily operations and station operations, including social media, our website, & digital studio
• Worked closely with digital operations to help elevate our online content
• Helped hire and developed personnel
• Supervised team of creative and diverse individuals across varied job titles and professional delivering consistent news for our viewers
• Train new producers & help build skills of current producers
• Train new reporters (help build their skills – writing/videography)
• Organize Special Projects/Events such as:

Election Night Coverage

Hurricane/ Severe Weather preparedness

Wildfire preparedness

Special projects(Black History Month/Hispanic Heritage Month)

Blue Rock Fishing Tournament

Any event that took our news outside of the studio

• Evaluated content performance to determine most compelling and relevant content and to suggest improvements
• Workshop training: responsible for organizing & leading producer workshops
• Help budget build for our department
• Team building
• Trained award-winning producers
• Continued learning to keep up with the times
• Achievements: Communicating & leading a successful newsroom. Radio Television Digital News Association of the Carolinas, First Place, TV II Division – Best Newscast at 6

• Made trusted decisions for daily news operations
• Manage & lead daily news, social media operations
• Reformatted news on-air, online, & social media
• Organize & collaborate with local groups to promote outreach programs through our station and community
• Organized & lead special projects such as:

Wildfire Special

Election Coverage

Toy Drives & other community events that incorporated our station

• Identified opportunities to streamline operations and complete projects before deadlines.
• Wrote, shot and edited news stories for on-air broadcasting and digital platforms
• Utilized latest production techniques and available technologies to produce high performing content and drive ratings growth
• Used latest editing and photography tools to tell stories
• Evaluated content performance to determine most compelling and relevant content
• Created and maintained production schedules and adjusted as needed to stay on track for target completion of projects

• As a producer:

Lead news producer for the following news cast during my time at KCBD

Daybreak Today

6/10pm news

Noon/5pm news

• Responsible for delivering breaking/factual /human interest news & developing news to our viewers
• Engaging & creating new ideas for our newscasts
• Special & community news projects
• As a social media producer: Pushing breaking news online & through our social media apps Push our daily newscasts online/social media app
• As a production assistant: Obtained graphic/audio/in-studio operational skills
• As a videographer/editor:

Gather news video for the content of the day & helped piece it together for our news

• During my time with KCBD I was able to learn several skills that is a huge foundation for my experience.