Marisol Casariego

Work History

Strategic Partner Manager

Versus Systems

Los Angeles, CA

07.2020 - Current

Managed global business-to-business (B2B) relationships on an ongoing basis through data analysis and strategic account management.
Generated new performance marketing partnerships for our SaaS platform and upsell our products and services to advertisers, brands, and agency contacts across several countries.
Conceptualized the sales operations processes that support prize execution and player satisfaction.
Developed creative strategies for our organization through email marketing campaigns, press releases, and other brand awareness campaigns that targeted over 40k users and global investor audiences.
Accomplished multiple tasks within established timeframes.
Developed and maintained relationships with customers and suppliers through account development.

Sales And Marketing Strategist

Northwestern Mutual

Miami, FL

06.2017 - 07.2020

Generated leads through warm and cold calls, prospects, referrals, and existing client relationships.
Maintained our in-house CRM pipeline (similar to Salesforce.com) and developed sales management workflows to acquire new accounts and manage existing business.
Executed signing of applications and onboarding contracts in both English and Spanish.
Organized email, digital, and social media marketing efforts geared towards client satisfaction and retention and based on market research.
Conducted market research to identify new opportunities and target markets.
Cultivated sponsorships with related and partnering entities to enhance marketing objectives.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

Account Manager

Northwestern Mutual

06.2014 - 06.2017

Developed and maintained CRM systems, account management funnels, and managed complex sales pipelines in both the insurance and wealth management space.
Created systems to monitor and pitch qualified leads as well as a sales process to manage new business and enhance customer success.
Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
Oversaw social media content creation and strategy implementation for our multi-channel integrated marketing campaigns.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

Accounts Receivable Team Lead

Marisol Casariego, Maria Verdeja School Of the Arts

10.2013 - 06.2014

Generated purchase orders, partner contracts, and monthly and quarterly expense reports
Supervised invoice processing and payment transactions
Created synthesized systems for billing clients and monitoring financial activity and compiled operations efficiency data.
Contacted clients with past due accounts to formulate payment plans and discuss restructuring options.
Identified, researched, and resolved billing variances to maintain system accuracy and currency.
Negotiated payment arrangements with customers to establish timely receipt of payments.

Member, Teacher Corps

City Year Miami

Miami, FL

01.2013 - 06.2013

As a volunteer Corps Member, I served as a mentor, ESL instructor, and student advocate at a high risk school in Miami Dade County
I worked with high school students to improve their reading comprehension, language skills, and overall emotional health
Created an eye health initiative that allowed low-income students access to eye exams, glasses, and contacts.
Graded and evaluated student assignments, papers, and course work.
Supported student physical, mental, and social development using classroom games and activities.
Worked cooperatively with other teachers, administrators, and parents to help students reach learning objectives.

Creative Copywriter

Shiva.com

09.2012 - 12.2012

Conducted extensive research to be able to write comprehensive and engaging copy across several media platforms
Wrote content for landing pages, social media posts, and digital and print campaigns
Edited and approved all marketing materials before they were sent to print, distributed and/or went live on the company's three websites.

Executive Marketing Assistant

Northwestern Mutual

07.2010 - 10.2010

Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
Proofread marketing collateral ahead of printing to eliminate errors.
Supported the marketing team with planning, implementing, and monitoring marketing campaigns.
Assisted with the production of sales/marketing materials and collateral.
Perfected our sales scripts through warm calls and cold calls in English and Spanish.
Prepared prospect lists and qualified lead gen pipelines.
Managed the calendars of multiple financial representatives and other stakeholders, scheduled client meetings, and fielded phone calls and communications in both languages.

Summary

Overview

Work History

Strategic Partner Manager

Sales And Marketing Strategist

Account Manager

Accounts Receivable Team Lead

Member, Teacher Corps

Creative Copywriter

Executive Marketing Assistant

Education

Bachelor of Science - Film, European Studies And Business Institutions

Skills

Additional Information

Timeline

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