Marisol Casariego
Strategic Partner Manager
Lake Worth,United States
Summary
Bilingual business development professional with experience in account management, sales, marketing, and partner success. Demonstrated history of working in the financial services industry, tech startups, game development and mobile apps, and the entertainment space. Skilled in sales operations, brand strategy, project management, content creation, and English and Spanish language copywriting.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
Strategic Partner Manager
Versus Systems
Los Angeles, CA
07.2020 - Current
- Managed global business-to-business (B2B) relationships on an ongoing basis through data analysis and strategic account management.
- Generated new performance marketing partnerships for our SaaS platform and upsell our products and services to advertisers, brands, and agency contacts across several countries.
- Conceptualized the sales operations processes that support prize execution and player satisfaction.
- Developed creative strategies for our organization through email marketing campaigns, press releases, and other brand awareness campaigns that targeted over 40k users and global investor audiences.
- Accomplished multiple tasks within established timeframes.
- Developed and maintained relationships with customers and suppliers through account development.
Sales And Marketing Strategist
Northwestern Mutual
Miami, FL
06.2017 - 07.2020
- Generated leads through warm and cold calls, prospects, referrals, and existing client relationships.
- Maintained our in-house CRM pipeline (similar to Salesforce.com) and developed sales management workflows to acquire new accounts and manage existing business.
- Executed signing of applications and onboarding contracts in both English and Spanish.
- Organized email, digital, and social media marketing efforts geared towards client satisfaction and retention and based on market research.
- Conducted market research to identify new opportunities and target markets.
- Cultivated sponsorships with related and partnering entities to enhance marketing objectives.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Account Manager
Northwestern Mutual
06.2014 - 06.2017
- Developed and maintained CRM systems, account management funnels, and managed complex sales pipelines in both the insurance and wealth management space.
- Created systems to monitor and pitch qualified leads as well as a sales process to manage new business and enhance customer success.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
- Oversaw social media content creation and strategy implementation for our multi-channel integrated marketing campaigns.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Accounts Receivable Team Lead
Marisol Casariego, Maria Verdeja School Of the Arts
10.2013 - 06.2014
- Generated purchase orders, partner contracts, and monthly and quarterly expense reports
- Supervised invoice processing and payment transactions
- Created synthesized systems for billing clients and monitoring financial activity and compiled operations efficiency data.
- Contacted clients with past due accounts to formulate payment plans and discuss restructuring options.
- Identified, researched, and resolved billing variances to maintain system accuracy and currency.
- Negotiated payment arrangements with customers to establish timely receipt of payments.
Member, Teacher Corps
City Year Miami
Miami, FL
01.2013 - 06.2013
- As a volunteer Corps Member, I served as a mentor, ESL instructor, and student advocate at a high risk school in Miami Dade County
- I worked with high school students to improve their reading comprehension, language skills, and overall emotional health
- Created an eye health initiative that allowed low-income students access to eye exams, glasses, and contacts.
- Graded and evaluated student assignments, papers, and course work.
- Supported student physical, mental, and social development using classroom games and activities.
- Worked cooperatively with other teachers, administrators, and parents to help students reach learning objectives.
Creative Copywriter
Shiva.com
09.2012 - 12.2012
- Conducted extensive research to be able to write comprehensive and engaging copy across several media platforms
- Wrote content for landing pages, social media posts, and digital and print campaigns
- Edited and approved all marketing materials before they were sent to print, distributed and/or went live on the company's three websites.
Executive Marketing Assistant
Northwestern Mutual
07.2010 - 10.2010
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Supported the marketing team with planning, implementing, and monitoring marketing campaigns.
- Assisted with the production of sales/marketing materials and collateral.
- Perfected our sales scripts through warm calls and cold calls in English and Spanish.
- Prepared prospect lists and qualified lead gen pipelines.
- Managed the calendars of multiple financial representatives and other stakeholders, scheduled client meetings, and fielded phone calls and communications in both languages.
Education
Bachelor of Science - Film, European Studies And Business Institutions
09.2008 - 06.2012
European Studies
- Dean's List
- Study Abroad: Barcelona, European Studies
Skills
Microsoft OfficeMicrosoft ExcelSocial MediaMicrosoft WordPowerPointFinal Cut ProSlackAdobe Creative SuiteCustomer Relationship Management (CRM)Notion Productivity Software
Strategic planning
Staff Management
Policies and procedures
Key Performance Indicators
Sales and marketing
Contract Management
Business Development
Project Management
Verbal and written communication
Additional Information
- Honors & Awards , Dean's List Marisol Casariego - page 3
Timeline
Strategic Partner Manager - Versus Systems
07.2020 - Current
Sales And Marketing Strategist - Northwestern Mutual
06.2017 - 07.2020
Account Manager - Northwestern Mutual
06.2014 - 06.2017
Accounts Receivable Team Lead - Marisol Casariego, Maria Verdeja School Of the Arts
10.2013 - 06.2014
Member, Teacher Corps - City Year Miami
01.2013 - 06.2013
Creative Copywriter - Shiva.com
09.2012 - 12.2012
Executive Marketing Assistant - Northwestern Mutual
07.2010 - 10.2010
Northwestern University - Bachelor of Science, Film, European Studies And Business Institutions
09.2008 - 06.2012