Marissa Alarcon
Ms
New York,NY
Summary
Meticulous and analytical Researcher with 6 years of hands-on experience in the digital media landscape. Adaptive team player with
in-depth knowledge of data analytics, end to end marketing, and digital growth strategies. An enterprising professional always pursuing ways to streamline or optimize processes.
Overview
3
3
Certifications
4
4
years of post-secondary education
5
5
years of professional experience
Work History
Executive Research Associate of Hearst Newspapers
Hearst Corporation
New York , NY
03.2017 - Current
- Hybrid management role reporting directly to the EVP, with a focus on business collaborations and opportunities
- Strategy planning for PR/marketing initiatives, client improvement, and consumer performance
- Gathered, arranged, and corrected sensitive research data to create representative decks, consisting of graph/charts and marketing analysis highlighting results for presentations
- Contributed to Hearst's $133mm investment in the world’s leading SVoD service for emerging markets, and a $60mm investment in London-based music services company
- Produce projections based on media metrics and forecasting analysis (via Comscore) to generate company insights and value
- Run daily quantitative business studies on competitor patterns in past, present, and future (utilizing Google analytics)
- Act as department liaison for national/international partnerships, responsible for suitability events, and all budget/cost legal affairs
Marketing Associate
Cantor Fitzgerald, Debt Capital Markets
New York , NY
09.2016 - 03.2017
- Worked with Debt Capital Markets team to research and create marketing reports on prospect business collaboration opportunities, delivering finalized pitches/decks to the executive team
- Oversaw, monitored, and negotiated budgets with vendors to minimize cost of production for company-wide marketing activities (lead for Annual Mandarin Oriental event & Westchester Country Club production)
- Managed all internal/external accommodations for events, acting as an emissary when needed for CEO, CFO, and COO
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Assisted in creation of all marketing plans to support department and divisional strategies.
Showcase Associate (Digital Sales)
Cowtan & Tout
New York , NY
12.2015 - 08.2016
- Developed and implemented seasonal events and trade shows, displaying new prints worldwide (digitally and in person)
- Designed marketing and sales plans for future design strategy, with detailed analytics on consumer preference
- Developed quarterly newsletter with seasonal prints, as well as seasonal vendor collaborations for future business
- Provided analysis and reports on company sales results, including performance metrics and monthly reviews
- Managed all account databases for new/existing clients and provided support as point of contact for every partnership
- Provided logistics management for factory, including new item setup, merchandising and inventory control.
Education
Bachelor of Arts - Business Management; Minor in Business Marketing
Temple University
Philadelphia, PA 09.2011 - 06.2015
Skills
Proficient: ComScore; Microsoft Suite, Excel, Oracle, IBM Graph, Salesforce, Quantcast, Adobe, Photoshop, Marketo, HubSpot Experience: SB Client, Business Insights, NetSuite, QuickBooks, WordPress, Capital IQ, CRM, HTML/CSS
undefinedCertification
Google Analytics
Timeline
Executive Research Associate of Hearst Newspapers
Hearst Corporation
03.2017 - Current
Marketing Associate
Cantor Fitzgerald, Debt Capital Markets
09.2016 - 03.2017
Showcase Associate (Digital Sales)
Cowtan & Tout
12.2015 - 08.2016
Bachelor of Arts - Business Management; Minor in Business Marketing
Temple University
09.2011 - 06.2015
SEO
Codecademy
Google Analytics
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