Desired Job Title
Creative Project ManagerSenior Project ManagerProject ManagerSenior Project ManagerProject ManagerWork Type
Full TimeLocation Preference
RemoteHybridLocation: Wixom, MI
Open to relocation: No
Marissa Hoepner
Wixom,MI
Work Preference
Summary
Dynamic project manager with over 10 years of experience leading the creative direction of multifaceted marketing campaigns for Mercedes-Benz, a global leader in luxury automotive branding. Expertise in delivering high-quality results across diverse platforms while consistently exceeding client expectations and adhering to agency standards in the competitive automotive advertising landscape. Committed to driving business growth and enhancing brand visibility through innovative solutions, with a strong ability to manage complex projects involving cross-functional teams and multiple stakeholders. Passionate about process improvement, successfully implemented new project management and offer-building tools to streamline workflows and elevate team performance.
Overview
13
13
years of professional experience
Work History
Creative Project Manager
Latcha+Associates
06.2024 - Current
- Spearhead and coordinate creative projects through both agile and waterfall methodologies for automotive and digital campaigns, guaranteeing timely completion and exceptional quality.
- Synchronize efforts with cross-functional teams and third-party vendors to produce and distribute project assets encompassing email, direct mail, display, social, and CTV.
- Increase efficiencies via adoption of streamlined processes and tools specified for new CRM platform for Mercedes-Benz at tier 3 dealership level.
- Manage client-driven scope changes by facilitating open communication channels, ensuring creative team alignment, and delivering projects on time.
Senior Project Manager
Leo Burnett
05.2022 - Current
- Led large scale, award winning, advertising campaigns, including a global reveal across cross-functional teams including strategists, designers, copywriters, and producers for Cadillac.
- Responsible for managing list of deliverables including TVC, OLV, radio, OLA(HTML5, dynamic, and static), and multiple social platforms.
- Established and oversaw complex project timelines involving multiple deliverables across digital mediums.
- Mitigated, identified, and managed risk affecting project timing, quality, and client expectations.
- Collaborated on developing new process to improve project workflow.
- Maintained regular status updates with agency partners including media and CRM to foster open communication and meet client expectations across agencies.
- Mentored and coached junior project managers to enhance team performance and cultivate their professional growth.
Project Manager
Intouch Group
12.2021 - 05.2022
- Facilitated and led meetings with cross-functional departments.
- Oversaw various projects from website updates to strategic deliverables starting at conception through completion.
- Responsible for creating and adhering to project timelines using Microsoft Project Professional.
- Kept track of project budgets and provide risk analysis and mitigation on projects over budget.
Senior Project Manager
Agency 720
05.2017 - 12.2021
- Developed and introduced new project management tool, Adobe Workfront, to increase efficiency, provide transparency, and reduce errors.
- Oversaw and trained new project managers.
- Collaborated with third party vendors like Outsell, Force Marketing, Epsilon, Strategic Marketing and Goodway to deliver necessary assets for client websites and other OLA efforts.
- Led development of new tool in coordination with EventLink to simplify offer building, educating our field team on incentives, improving client relationships.
- Conducted first-ever company-wide training, traveling to satellite offices.
Project Manager
Agency 720
02.2016 - 05.2017
- Managed multiple smaller projects (totaling over 350 since 2018) adhering to tight turnarounds and high-quality standards expected from agency’s client, Chevrolet.
- Understand and manage a portfolio of assets across multiple mediums including eBlasts, digital banners, homepage takeovers, broadcast video and radio, online video and radio, out-of-home boards, and print.
- Processed and approved multiple traditional and digital spot requests daily, as many as 80 at a time.
- Coordinated and facilitated work start or kickoff meetings with Field Account, Creative, and Legal departments.
- Oversaw projects from end-to-end, keeping on top of deadlines and budgets.
- Main liaison between Field Account, Creative, Product Insight and Legal departments.
- Responsible for being up-to-date regarding client’s product information (features, accolades, current incentives).
- Updated daily production status report.
Sales Support
Beyond Components
09.2013 - 01.2016
- Managed and planned outside sales visits.
- Processed orders and purchased necessary components.
- Answered customers' questions about products, prices, and availability.
- Scheduled and confirmed appointments for clients, customers, or supervisors.
- Made copies of correspondence or other printed material.
Production Assistant
Cooper Brothers Films
01.2015 - 01.2015
- Awarded film credit for "Five Windows"
- Handled Equipment
- Responsible for locking down set
- Retrieved products for various departments both on and offsite
Sales Associate
Macy's
03.2013 - 09.2013
- Assisted in the organization and merchandising of store products, leading to a more visually appealing shopping environment.
- Collaborated with team members to achieve overall store goals and fostered a positive work culture through effective communication and teamwork.
Education
Bachelor of Science - Electronic Media and Film
Eastern Michigan University
Ypsilanti, Michigan12-2012
Diploma - Video
Specs Howard School of Media Arts
12-2010
Skills
- Time management
- Critical thinking
- Active listening
- Teamwork
- Prioritization
- Leadership
- Decision making
- Project management
- Problem-solving abilities
- Detail-oriented
Timeline
Creative Project Manager
Latcha+Associates
06.2024 - Current
Senior Project Manager
Leo Burnett
05.2022 - Current
Project Manager
Intouch Group
12.2021 - 05.2022
Senior Project Manager
Agency 720
05.2017 - 12.2021
Project Manager
Agency 720
02.2016 - 05.2017
Production Assistant
Cooper Brothers Films
01.2015 - 01.2015
Sales Support
Beyond Components
09.2013 - 01.2016
Sales Associate
Macy's
03.2013 - 09.2013
Diploma - Video
Specs Howard School of Media Arts
Bachelor of Science - Electronic Media and Film
Eastern Michigan University