Marjie Nicholson

• Spearheaded innovative approaches to resource allocation and strategic planning.
• Devised and presented business plans and forecasts to board of directors.
• SMonitored industry trends to maintain competitive advantages in an ever-evolving market l
• Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
• Oversaw business-wide changes to modernize procedures and organization.
• Prepared and presented reports to inform board on organizational progress and goals.
• Focused teams on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning.

• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Performed market segmentations, targeting and positioning for each product line.

Analyzed markets and created new products ,financial models and marketing strategies

Created and managed relationships with Business Partners

• Collaborated with product management teams to ensure accurate costing information was used in all pricing decisions.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Developed digitized pricing model and customized Legal documents.

• Position in the newly established Business Software Division
• Created business relationships with The Athena Project at MIT and Carnegie Mellon Technology Development group
• Created the Study Group for Electronic Text
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Administered and digitized a Sales Recognition Program

Created a performance based Compensation system for the Sales Organization.