Marjorie Merrifield
Christmas Valley
Summary
Results-oriented Senior Sales Operations Manager specializing in sales forecasting, process optimization, and client relationship management.
Overview
17
17
years of professional experience
Work History
Senior Sales Operations Manager
Calbee America, Inc
Madera
11.2019 - Current
- Streamlined sales processes to enhance operational efficiency across teams.
- Coordinated cross-functional meetings to ensure alignment on sales goals.
- Fostered collaborative environment to enhance team performance and achieve collective objectives.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Developed national private brand, co-manufacturing and fooservice sales strategies to drive market growth and increase brand presence.
- Collaborated with regional managers to align sales goals with corporate objectives and standards.
- Managed relationships with key clients to ensure satisfaction and foster long-term partnerships.
- Prepared monthly, quarterly and annual sales forecasts to effectively plan sales strategies.
Business Development Manager
Luke's Organic
Santa Cruz
03.2014 - 10.2019
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Identified potential clients, built relationships, and negotiated contracts.
- Developed and implemented strategies to increase sales and market share.
- Conducted research on industry trends, competitor activities, and customer needs.
- Organized meetings between senior management and prospective customers to facilitate clear communication and foster business relationships.
- Managed client relationships to ensure satisfaction and retention of accounts.
Marketing Director
Mary's Gone Crackers
Gridley
08.2008 - 05.2013
- Developed comprehensive marketing strategies to enhance brand visibility and awareness.
- Led cross-functional teams to execute integrated marketing campaigns effectively.
- Managed digital marketing initiatives, including social media and email campaigns.
- Collaborated with product development to align marketing efforts with new product launches.
- Oversaw budget allocations for marketing initiatives, ensuring optimal resource utilization.
- Cultivated relationships with external partners and agencies for collaborative projects.
- Mentored junior team members, fostering skill development and professional growth.
- Developed and implemented a comprehensive marketing strategy to increase brand awareness.
Skills
- Sales forecasting and quarterly planning
- Process optimization and efficiency
- CRM systems management
- Data analysis and interpretation
- Market strategy development
- Business development and growth
- Client relationship management
- Effective communication skills
- Team collaboration and synergy
- Strategic planning and execution
- Negotiation expertise
- Project management proficiency
- Pipeline management strategies
- Sales leadership and direction
- Collaborative mindset and teamwork
- Sales operations oversight
- Written communication skills
- Customer complaint resolution techniques
- Multitasking abilities
Timeline
Senior Sales Operations Manager
Calbee America, Inc
11.2019 - Current
Business Development Manager
Luke's Organic
03.2014 - 10.2019
Marketing Director
Mary's Gone Crackers
08.2008 - 05.2013