Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Mark  Alexander

Mark Alexander

Rowlett,TX

Summary

Highly driven multi-site franchise owner & entrepreneur with proven success in multiple industries; excelling in operations management and staff development. Expert in negotiation and sales leadership, driving client acquisition and retention. Adept at financial management, fostering strong relationships, and enhancing brand compliance to achieve business growth and operational excellence.

Overview

23
23
years of professional experience

Work History

Multi-Site Franchise Owner

Danimark Investments Inc. (The Exercise Coach)
03.2021 - Current
  • Managed daily operations of two locations of The Exercise Coach in Flower Mound & Murphy, TX
  • Oversaw all operations including staff recruitment, training, & development
  • Managed budgeting, purchasing, inventory, scheduling, payroll, and equipment maintenance
  • Led and trained staff in client acquisition / retention, sales, negotiation, and closing

Owner / President

Danimark Strategies LLC
07.2019 - Current
  • Owner & sole operator for a digital marketing firm specializing in lead generation for small to medium sized businesses.
  • Developed comprehensive lead generation platforms for clients that included website building, SEO, and digital PPC ad campaigns on Google and Facebook.
  • Consulted business owners on best practices for sales, client acquisition, negotiation, and closing.
  • Managed all administrative aspects of business from budgeting, accounting, billing & invoicing as well as client acquisition and retention

Sales Experience Manager

Park Place Motorcars Dallas
12.2011 - 09.2019

Responsible for entire client buying process of new and pre-owned luxury vehicles:


  • Vehicle demonstrations of features tailored to needs and wants
  • Negotiation and closing of purchases and leases
  • Took clients through Finance & Insurance process


Developed a very large repeat client base

Director of Sales

Southern Journeys
06.2002 - 10.2011

Managed all operations of wholesale travel club sales in Dallas and Houston offices:


  • Hired and trained sales & administrative staff
  • Gave 1 hour sales presentations to groups of 5-20 people multiple times of day
  • Provided assistance (TOs) to sales staff in negotiation and closing of travel packages in a "one call close" structure



Education

Texas A&M University
College Station, TX
05-2000

Skills

  • Operations management
  • Small business operations
  • Verbal and written communication
  • Sales Leadership
  • Relationship building
  • Customer relations
  • Staff management
  • Staff hiring
  • Employee development
  • Business management
  • Sales management
  • Negotiation
  • Financial management
  • Administrative oversight

Accomplishments

    The Exercise Coach (Franchise Ownership)

    2022 Best Launch - Flower Mound

    2022, Newcomer of the Year

    Park Place Motorcars Dallas

    2015, Top F&I Penetration - 211%

    2016, Top F&I Penetration - 241%

    Southern Journeys

    2003, Sales Leader (highest regional volume)

    2003, The Patton (highest national volume)

    2005, Fastest promotion to Director of Sales in company history

    2010, Sales Master (top cash producer, regional)

    2010, The Sullivan (top cash producer, national)

Timeline

Multi-Site Franchise Owner

Danimark Investments Inc. (The Exercise Coach)
03.2021 - Current

Owner / President

Danimark Strategies LLC
07.2019 - Current

Sales Experience Manager

Park Place Motorcars Dallas
12.2011 - 09.2019

Director of Sales

Southern Journeys
06.2002 - 10.2011

Texas A&M University