Mark Alonso
Bay Shore,NY
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 20 year career. Passionate people manager with "lead from the front" approach to employee development, and market growth. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Skilled in learning and adapting to changing environments in competitive landscapes. Understands customer needs and provides optimal solutions.
Overview
20
20
years of professional experience
Work History
Senior District Sales Manager
The Beverage Works
08.2019 - Current
- Managed and coached a diverse team of Account Managers in multiple territories between Western Nassau County, NY and Eastern Nassau county/ Western Suffolk county NY
- Grew sales in my respective territory by 5% equating to >7500 cases in 2022, and was the only DM to grow territory in 2023 (plus 1700 cases ) in the Long Island market
- Built, and lead sales trainings with entire sales team, focusing on brand standards, volume growth, and market presence.
- Facilitated regular communication between sales team members and upper management, fostering a collaborative work environment focused on achieving results.
- Implemented training programs for new hires and ongoing professional development opportunities for existing staff members to enhance sales skills continuously.
- Negotiated contracts with key clients, securing long-term partnerships that contributed to overall company growth.
- Expanded market share through effective territory management and identification of growth opportunities.
Route Sales Representative
Frito-Lay
08.2017 - 08.2019
- Sell, stock, rotate, and merchandise salty snack route achieving 500k in sales annually
- Provide exceptional customer service ensure all incoming product is rotated and fully stocked at all points of distribution
- Communicate with hierarchy as well as store management to ensure maximum space allotted for all promotions and product is set for success.
District Sales Manager
The Beverage Works
03.2015 - 06.2017
- Managed and Coached a team of 4 ASM's in Western Nassau County NY, with a strong focus on obtaining and surpassing monthly, quarterly, and yearly KPI's set by Red Bull and TBW
- Grew district by 5% in sales by closely monitoring asm performance through trackers, daily goal sheets and employee performance reviews
- Strong emphasis on achieving and maintaining a core sku distribution percentage of 85% in all ABC segmented accounts
- Set goals to achieve an NPS average of 75 or more, and PSA average of 80 or more in all DP managed accounts
- Attended sales, brand and software training seminars
- Achieved the highest percentage of volume growth in the Long Island branch in 2016, and led the branch in percentage of volume growth over the first 6 months of 2017.
Account Sales Manager
The Beverage Works
08.2004 - 03.2015
- Pre-sell and oversee distribution of the number one single serve beverage in the world in my respective territory
- Correspond with management, the delivery team, and warehouse personnel daily
- Provide reliable, knowledgeable, and dependable service
- Build and maintain the highest volume territory in Suffolk County New York selling over 50000 cases annually
- Driving PSA, WVC and RED Bull standards in all accounts and using the PIITCHER sales method to accomplish all Red Bull/TBW KPI's Achieved highest sales growth amongst my colleagues on multiple occasions, achieved and maintained core sku distribution of over 90%, and 90% innovation distribution in first 10 days in all top tier ( A, B and C ) accounts
- Fostered strong relationships with coworkers, management, and customer base.
Education
High School Diploma -
Brentwood High School
Brentwood, NY06.2001
Skills
- Sales Strategy Execution
- Key account growth
- Sales Presentations
- Sales Training
- Hiring oversight
- Performance Tracking
- Sales Team Leadership
- Relationship building
- New Hire Onboarding
Timeline
Senior District Sales Manager
The Beverage Works
08.2019 - Current
Route Sales Representative
Frito-Lay
08.2017 - 08.2019
District Sales Manager
The Beverage Works
03.2015 - 06.2017
Account Sales Manager
The Beverage Works
08.2004 - 03.2015
High School Diploma -
Brentwood High School