Open To Work
Mark Baird
Pleasant Grove,UT
Summary
Senior sales leader with expertise in launching and optimizing channel programs, resulting in substantial revenue growth in enterprise IT. Recognized for building strategic partnerships and expanding market presence through innovative strategies and effective execution. Demonstrated success in developing high-performing teams aligned with organizational objectives to enhance overall impact.
Overview
17
17
years of professional experience
Work History
Head of Channel Sales - North America
Origina
Dublin, Ireland
08.2021 - 10.2024
- Established and scaled U.S. channel program from the ground up.
- Led partner ecosystem strategy and operations across North America.
- Designed, launched, and scaled Origina’s inaugural U.S. Channel Program, delivering 235% YoY growth in Year 1 and 483% revenue growth in Year 2.
- Expanded the partner ecosystem by onboarding 23 new VAR and Alliance partners, generating approximately $15M in net new pipeline while significantly increasing deal registration velocity and win rates.
- Developed comprehensive channel enablement frameworks, demand-generation campaigns, and marketing initiatives that improved partner engagement and drove a 30% increase in deal registrations.
- Implemented CRM processes, partner analytics, and performance dashboards, enhancing data governance and visibility for executive leadership.
- Origina provides independent 3rd party software support services for IBM, HCL and VMware
Area Sales Manager – West Region
Curtiss-Wright Defense Solutions
SLC, UT
11.2019 - 08.2021
- Led regional sales strategy and execution across Northern California, Pacific Northwest, and Rocky Mountain states, managing direct and indirect channels in the defense sector.
- Achieved 98% of new business goals by managing six channel representative firms and cultivating strategic OEM relationships to enhance market presence.
- Identified and advanced 19 design-win opportunities, contributing to an estimated $50M potential long-term pipeline.
- Curtiss Wright Defense Solutions is an industry leader for Rugged Embedded Computing equipment for the defense industry.
Director of Sales
Storagecraft Technology Corporation
Draper, UT
04.2015 - 03.2019
- Promoted to sales leadership to lead company transition to converged software/hardware platform, enhancing channel and enterprise revenue growth.
- Led strategic go-to-market transition to new converged platform, generating $500K in new pipeline within the first quarter and increasing new product adoption by 140% YoY.
- Directed a team of 9 Territory Channel Managers and Enterprise Sales leaders, consistently delivering double-digit YoY revenue growth while maintaining strong margin performance.
- Managed full sales operations and leadership accountability in the west region for a $24M book of business.
- Enhanced sales organization performance, resulting in multiple President’s Club recognitions.
- Storagecraft (Arcserve) offers a suite of various backup and disaster recovery products, solutions and services to protect and recover physical and virtual systems, data and applications.
Territory Sales Manager
Exagrid
SLC, UT
08.2014 - 04.2015
- Recruited and activated new VAR partners, re-engaged dormant accounts, closed $40K in new business in Q1, and built $1M pipeline by end of Q2.
- Exagrid offers a data backup storage appliance that offers a unique disk-cache Landing Zone, long-term retention repository, and scale-out architecture for fast and secure backup and recovery.
- Managed territory sales strategies to enhance market presence and customer engagement.
- Developed and maintained strong relationships with key clients and stakeholders.
- Conducted market analysis to identify trends and opportunities for growth.
Sr. Business Development Manager / Channel Sales Manager
Storagecraft Technology Corporation
Draper, USA
05.2007 - 08.2014
- Founding Channel leader who launched and scaled the company’s reseller and MSP channel program across the U.S. and Canada.
- Built channel revenue from $1.3M to $4.4M (50–60% YoY growth) through strategic partner recruitment, development, and management.
- Hired, trained, and led team of 10 Territory Sales Representatives to enhance channel sales performance.
- Achieved top performer recognition (2008–2010) for significant revenue attainment and impactful co-marketing initiatives.
- Delivered keynote presentations and technical trainings as industry subject matter expert at major partner and industry events to elevate brand presence.
- Storagecraft offered backup and disaster recovery software products, solutions and services.
Education
Bachelor of Science Degree -
Brigham Young University
Provo, UTWork Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
RemoteSalary Range
$165000/yr - $200000/yrSkills
- Senior leadership experience
- Proven track record of capabilities
- Executive and Senior level engagement
- Channel strategy and management
- Sales strategy development
- Partner recruitment and development
- Partner relationship building
- Channel performance enhancement
- Ecosystem development and alliances
- Revenue growth leadership
- Demand generation strategies
- CRM and reporting optimization
- Channel risk management
- Technology and enablement training
- Competitive positioning analysis
- Data analytics expertise
- Program design and implementation
- Complex deal closure strategies
- Contract negotiation skills
- Sales forecasting and pipeline accuracy
- Cross-functional collaboration
- Sales and marketing integration
- Team leadership capabilities
- Decision-making processes
- Customer relations expertise
- Business development initiatives
Timeline
Head of Channel Sales - North America
Origina
08.2021 - 10.2024
Area Sales Manager – West Region
Curtiss-Wright Defense Solutions
11.2019 - 08.2021
Director of Sales
Storagecraft Technology Corporation
04.2015 - 03.2019
Territory Sales Manager
Exagrid
08.2014 - 04.2015
Sr. Business Development Manager / Channel Sales Manager
Storagecraft Technology Corporation
05.2007 - 08.2014
Bachelor of Science Degree -
Brigham Young University