Mark Coffman
Rockford,MI
Summary
Results-driven eCommerce leader with over 17 years of experience driving revenue growth, digital transformation, and customer experience strategy across retail, manufacturing, and omni-channel environments. Proven success scaling eCommerce businesses, leading platform migrations, optimizing digital customer journeys, and delivering measurable revenue growth.
Overview
10
10
years of professional experience
Work History
Online Retail Marketing Manager
Tyndale Enterprises, Inc.
Pipersville, PA
05.2023 - Current
- Drove 2x revenue growth within 18 months and delivered 83% YoY growth in 2026 through digital optimization and merchandising strategy.
- Led migration from a custom platform to Salesforce Commerce Cloud in 7 months.
- Own the eCommerce roadmap and prioritize enhancements based on customer behavior, analytics, and ROI.
- Implemented Salesforce Marketing Cloud, Data Cloud, and Agentforce to improve personalization and reporting.
- Lead promotional strategy, merchandising, loyalty initiatives, and personalized customer experiences.
Sr Manager, ECommerce Operations
Conn's HomePlus
The Woodlands, TX
12.2020 - 04.2023
- Helped scale eCommerce revenue from $20M to $80M through digital marketing and merchandising initiatives.
- Led migration from Magento to BigCommerce, improving customer experience and operational scalability.
- Managed promotions, pricing strategy, coupon execution, and omni-channel marketing alignment.
- Collaborated with vendor partners including LG, Samsung, GE, and Hisense on strategic campaigns.
ECommerce Manager
Spartan Tool LLC
Niles, MI
08.2016 - 04.2020
- Doubled eCommerce revenue within 2 years through digital transformation initiatives.
- Led rollout of a new eCommerce platform and sales ordering system for national field teams.
- Developed KPI reporting frameworks for AOV, conversion rate, ROAS, and revenue performance.
Education
Bachelor of Science - Business Administration
Indiana Univeristy South Bend
South Bend, IN05-2008
Associate of Arts - Business Administration
Holy Cross College
Notre Dame, IN05-2005
Skills
- eCommerce Strategy & Operations
- Digital Experience & UX Optimization
- Site Merchandising & Promotions
- A/B Testing & Personalization
- Product Roadmap Ownership
- Cross-Functional Leadership
- Omni-Channel Marketing
- Conversion Rate Optimization
- KPI & P/L Reporting
- Vendor & Agency Management
Timeline
Online Retail Marketing Manager
Tyndale Enterprises, Inc.
05.2023 - Current
Sr Manager, ECommerce Operations
Conn's HomePlus
12.2020 - 04.2023
ECommerce Manager
Spartan Tool LLC
08.2016 - 04.2020
Bachelor of Science - Business Administration
Indiana Univeristy South Bend
Associate of Arts - Business Administration
Holy Cross College