MARK E. BASHAM

Dealer-facing role with a leadership focus

• Provided a high level of support to Polaris dealers and solved complex issues and drove resolutions to support retail of wholegood units and PG&A.
• Developed and implemented a comprehensive business plan for a new phone Interactive Voice Response (IVR) menus.
• Supported team training and new employee onboarding
• Successfully launched a new team schedule model contributing to improved team metrics
• Advocated for the business rationale behind the change, fostering a continuous improvement mindset.
• Elevated team talent and capabilities, introduced the first specialist role.
• Established trust with peers and leadership through high accountability and consistent follow-through.
• Set clear expectations, communicated changes effectively and delivered results that inspired confidence.

• Cultivated and managed strategic partnerships with top-tier clients: Sherwin-Williams, Home Depot, Lowe’s and PPG Paints.
• Led trade shows initiatives, encompassing planning, registration, scheduling and product promotion to drive lead generation and brand awareness.
• Created and delivered comprehensive training for new customer service and technical support staff, improved on-boarding efficiency.
• Managed and curate content for social media platforms (Instagram & You Tube)
• Created product demonstration, technical support videos, and trade show media content.