Mark Feldman
Chestnut Hill,MA
Summary
Dynamic and creative marketing specialist and entrepreneur with a proven track record at BANG! The Drum School LLC and Sony Music / Columbia Records. Deep experience with digital advertising and funnel building, with a knack for competitive strategy and data analysis. Transformed a local business to a the market leader achieving $180K revenue through SEO and innovative campaigns.
Overview
31
31
years of professional experience
Work History
Business Owner/Marketing Specialist
BANG! The Drum School LLC
06.2009 - Current
- Launched school as an in-person business in New York City and pivoted to an online model after the pandemic.
- Created and implemented unique branding and positioning to break through in a competitive market.
- Boosted online engagement by optimizing website content for SEO and consequently became #1 for the key phrase "drum lessons NYC," leading to $180K revenue from mostly organic traffic.
- Ran Facebook ad campaigns to successfully sell online courses and coaching.
- Analyzed data to determine "blockage" points in the marketing funnel and then made appropriate changes to optimize conversions and ROAS.
- Wrote, filmed, and edited multiple drumming courses for beginners.
- Wrote "Drumming Decoded," a new drumming book for beginners and built a new acquisition funnel around it with order bumps and upsells to maximize AOV and bring in leads.
VP Marketing
Sony Music- Columbia Records
06.1993 - 03.2006
- Created and implemented marketing campaigns for major recording artists including Bob Dylan, Billy Joel, Santana, Simon and Garfunkel, David Gilmour, Roger Waters, Chris Botti, and many others, resulting in CD sales of 12.8 Million units.
- Oversaw product creation including album cover artwork, liner notes and packaging.
- As Product Manager, balanced and coordinated many different internal company departments including the Art Department, A&R, Sales, Radio Promotion, and Manufacturing in order to optimize sales while simultaneously maintaining the artist's creative vision.
- Served many different roles while at Sony, including Associate Director of Research and Business Development in the New Technology division; Product Manager at Legacy Recordings and Columbia Records and Head of Marketing for Columbia Records' esteemed Jazz label
Education
MBA - Marketing
Columbia Business School
New York CityBachelor of Science - Agricultural Economics
Cornell University
Ithaca, NYSkills
- Entrepreneurial personality
- Competitive strategy
- Data analysis with focus on ROAS
- Digital advertising
- Marketing automation
- Product & project management
- Email marketing campaigns
- Funnel building
- Copywriting and editing
- Video production / video editing
Timeline
Business Owner/Marketing Specialist
BANG! The Drum School LLC
06.2009 - Current
VP Marketing
Sony Music- Columbia Records
06.1993 - 03.2006
MBA - Marketing
Columbia Business School
Bachelor of Science - Agricultural Economics
Cornell University
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