Mark Halford
Beebe,AR
Summary
Results-driven professional with 15+ years of experience in sales, operations, and portfolio management. Specialized in retail and distribution sales in the beverage industry. Demonstrated success in consistently surpassing revenue targets through effective new business development, marketing, promotions, and account retention strategies. Proactively adapts to dynamic market trends and competitor influences.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Sales Professional
Orr Nissan
01.2024 - Current
- Engage as knowledgeable advisor for established automotive dealership, leading consultations, providing car/truck recommendations, and converting prospects to customers
- Liaise with sales managers and finance teams to negotiate deals and complete purchase contracts
- Follow through to perform vehicle reviews to ensure fulfillment of corrections and add-ons prior to final delivery
- Aggressively pursued opportunities to meet productivity targets, earn top-tier sales results, and bolster total team revenues
- Outpaced customer expectations by tracking down hard-to-find automotive merchandise to complement purchases
Sales Professional
McLarty Nissan North America
01.2021 - 01.2024
- Engage as knowledgeable advisor for established automotive dealership, leading consultations, providing car/truck recommendations, and converting prospects to customers
- Liaise with sales managers and finance teams to negotiate deals and complete purchase contracts
- Follow through to perform vehicle reviews to ensure fulfillment of corrections and add-ons prior to final delivery
- Aggressively pursued opportunities to meet productivity targets, earn top-tier sales results, and bolster total team revenues
- Outpaced customer expectations by tracking down hard-to-find automotive merchandise to complement purchases
Operations Manager
Byars Road Beverage Company
01.2015 - 01.2021
- Directed daily operations of self-run beverage company, steering short- and long-range strategic planning to promote trade services to retail customers
- Developed new business by delivering sales presentations, onboarding accounts, and maintaining relationships
- Hired, trained, and managed performance of teams
- Achieved $75K in revenue within first year of starting business
- Consistently met set targets for product sales by effectively developing brand awareness and communicating service value
- Leveraged market data insights to refine strategic approach in branding, sales planning, and promotional initiatives
Retail Consultant | General Manager
Crossroads Wine & Spirits
01.2016 - 01.2020
- Managed business and sales operations for wine and spirits retailer
- Administered budgets and held accountability for P&L
- Directed contributions of personnel and led training sessions to build product knowledge and promote superior customer service
- Handled buying and promotions decisions, track inventories, and revised strategies based on sales trends
- Credited with spurring four-fold revenue increase over tenure, booting revenues from $1M to $4.5M annually
- Delivered on margin targets year-over-year to promote continued profitability and growth
Sales/Portfolio Manager
Glazer’s Distributors of Arkansas
01.2003 - 01.2015
- Led sales and portfolio management for adult beverage distributor
- Managed network of relationships with 40+ suppliers and assessed viability of new products
- Provided leadership to 20 managers, salespersons, and merchandisers across the state
- Led supplier negotiation processes
- Maintained awareness of changing industry trends and competitive landscape
- Secured record of 100+ continuous months of continuous sales growth, ultimately generating more than $1M per month in adult beverage sales
- Produced highly accurate forecasts reflecting market fluctuations and results of strategic sales activities
- Achieved long-term account retention by serving as trusted partner while recommending tailored strategies to boost brand effectiveness
Education
College Coursework -
University of Arkansas | University of Central Arkansas
Skills
- Strategic Sales Planning
- Budgets
- P&L Management
- Consultations & Presentations
- Contract Negotiations
- Distributor & Supplier Relations
- Account Management
- Performance Tracking & Analysis
- Team Hiring
- Training
- Leadership
- Objection handling
- Sales expertise
- Upselling and cross selling
- Closing techniques
Certification
- Level I Cicerone
- Level I Bourbon Certification, Stave & Thief Society
Timeline
Sales Professional
Orr Nissan
01.2024 - Current
Sales Professional
McLarty Nissan North America
01.2021 - 01.2024
Retail Consultant | General Manager
Crossroads Wine & Spirits
01.2016 - 01.2020
Operations Manager
Byars Road Beverage Company
01.2015 - 01.2021
Sales/Portfolio Manager
Glazer’s Distributors of Arkansas
01.2003 - 01.2015
- Level I Cicerone
- Level I Bourbon Certification, Stave & Thief Society
College Coursework -
University of Arkansas | University of Central Arkansas
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