Mark Kithas
Director of Operations and Marketing Leader
Houston,TX
Summary
Dynamic marketing and operations leader with a proven track record at Pollo Campero, driving sales growth and enhancing brand visibility. Expert in data analytics and team leadership, achieving significant increases in customer engagement and operational efficiency. Recognized for developing high-performing teams and executing successful marketing strategies that elevate performance.
Overview
21
21
years of professional experience
Work History
National Field Marketing Manager / Sales Growth Strategies Manager
Pollo Campero
Houston, TX
01.2019 - Current
- Developed and executed comprehensive field marketing strategies, successfully launching 47 new restaurants nationwide.
- Recruited, trained, and mentored a high-performing team of 6 Field Marketing Managers and 3 Field Marketing Specialists.
- Leveraged data analytics to design promotional items and seasonal campaigns, boosting customer engagement and sales.
- Monitored weekly sales, transaction trends, and promotional redemptions to refine marketing strategies and enhance system-wide performance.
- Directed Campero’s Call Center and catering operations, achieving a 30% increase in Call Center sales and 85% growth in catering sales year-over-year.
- Led company-wide and local sponsorship initiatives, including the Houston Astros partnership and Foodja catering programs, strengthening brand visibility and revenue.
- Managed training and development of Call Center sales and service agents, focusing on strategic scheduling, upselling, and issue resolution.
- Drove Houston market growth with 30% year-over-year sales increases in 2020 and 2021, achieving 20% monthly EBITDA, an 85% customer satisfaction score (SMG), and successfully launching the city’s 'Special' menu.
Shop Manager
SK Truck Services INC
01.2018 - 01.2019
- Led community outreach and promoted services through a mobile 24-hour service truck, significantly enhancing brand visibility.
- Staffed and developed a team of skilled technicians, implementing weekly training programs to improve knowledge of trucks and repair techniques.
- Achieved a 45% increase in monthly sales, setting a record of $183,000 in August 2017; grew average monthly sales from $85,000 in 2016 to over $123,000 in 2018.
- Implemented inventory control procedures in the parts department, reducing parts costs from 42% to 33%.
- Trained and promoted a Shop Foreman, fostering stronger technician collaboration and reducing recurring truck repair issues.
Director of Operations
Chipotle Mexican Grill
Houston, USA
01.2005 - 01.2018
- Directed five Area and District Managers across Louisiana and Houston, ensuring operational efficiency and strategic alignment.
- Managed operations for 7 restaurants in Louisiana and 15 in Houston, overseeing market P&L and facilities budgets.
- Achieved top performance in South region for 2015, excelling in P&L results and talent development.
- Strengthened leadership pipeline by promoting six Houston GMs and three Louisiana GMs, minimizing external hiring needs.
- Led training and pre-opening initiatives for over 15 restaurant launches across TX, LA, AL, FL, and TN.
- Drove rapid unit ramp-up with 85% of new openings meeting sales targets within first quarter through structured coaching.
Education
Accounting -
University of Houston Downtown
Houston, TX01.2004
High School Diploma -
Cypress Springs High School
Cypress, TX01.2000
Skills
- Field Marketing
- Sales Growth
- Team Leadership
- Staff Training
- Community Engagement
- Data Analytics
- P&L Management
- Operations Management
- Inventory Control
- Customer Service
Timeline
National Field Marketing Manager / Sales Growth Strategies Manager
Pollo Campero
01.2019 - Current
Shop Manager
SK Truck Services INC
01.2018 - 01.2019
Director of Operations
Chipotle Mexican Grill
01.2005 - 01.2018
Accounting -
University of Houston Downtown
High School Diploma -
Cypress Springs High School