Open To Work
Daniel Goettel
Forest Hill,Maryland
Summary
Highly skilled sales and marketing professional with extensive experience in the wine and spirits industry. Proven track record of achieving annual sales and revenue targets. Experienced in creating and implementing strategic sales and marketing initiatives for wine and liquor brands. Successful in managing comprehensive distributor relationships at the national and regional level. Creative insightful leader with the ability to design local and national marketing programs that drive sales.
Overview
42
42
years of professional experience
Work History
National Sales and Marketing Manager
Boomer Beverage
Forest Hill MD
01.2021 - Current
- Developed national sales strategies to enhance market penetration and brand visibility.
- Led cross-functional teams to execute marketing campaigns, driving product awareness and customer engagement.
- Established key performance indicators to assess sales team effectiveness and improve productivity.
- Analyzed market trends and consumer behavior to inform strategic decision-making for product offerings.
- Cultivated relationships with major distributors, negotiating contracts to maximize distribution efficiency.
- Increased national sales by implementing targeted marketing strategies and building strong client relationships.
National Director of Sales USA
PALMATEER WINE GROUP
01.2019 - 12.2020
- Responsible for managing a 43 state distribution network for the Paso Robles wines of Castoro Winery and the Central Coast wines of Raywood as well as the Lobo wines of Napa Valley.
- Manage five regional managers who directly manage the sales distribution with their wholesalers teams in forty three states.
- Develop sales and marketing strategies for the managers to implement nationally.
- Work directly with winery owners to achieve sales goals and set objectives.
- Responsible for National On and Off Premise Chain Activity
National Sales Manager/ Owner
BAROSSA NAPA VINEYARDS AND ESTATES
01.2016 - 01.2019
- Responsible for creating distribution network for the United States for two Australian Wineries located in the Barossa Valley of Australia.
- Opened thirty new markets for both brands working with key wholesale partners RNDC, SGWS, Horizon, Empire, Breakthrough.
- Developed importing and pricing strategy for each market.
- Established and set mutual goals for each partner to achieve mutual objectives.
- Directly responsible for key chain account relationships working with Costco, HEB, Publix.
- Implemented new product launch meetings in every market and have developed direct relationships with key accounts in each market.
- Directly responsible for chain execution.
Regional Sales Director- Mid Atlantic
TERRIOR WINES
01.2013 - 01.2016
- Responsible for creating distribution network for region.
- Interviewing and evaluating the best fit for the company by state and developing a go to market strategy for distributing new brands in chain markets, open markets and control markets.
- Successfully procured Chairman Select, Luxury Selections in top 75 stores in PLCB as well selling in a key priority as a full listed item in PA.
- Managed wholesaler/brokers in developing brands as SLO items.
- Went from selling 800 cases in PA to selling 9,000 cases in a year.
- Executed national sales strategy in Mid-Atlantic states of Pennsylvania, Delaware, Maryland, Washington DC, Virginia, North Carolina, West Virginia, Kentucky and Tennessee.
District Manager/Region Manager
BANFI VINTNERS/VINMOTION
01.2011 - 01.2013
- Managed the Mid-Atlantic and Southeast Region for Pacific Rim Wines.
- Called on Key Chain Accounts of Publix, Fresh Market, Harris Teeter, Cost Plus World Markets, Costco, BJ’s, Safeway, Whole Foods, Wegmans, Ruth Chris Steakhouse, Bonefish Grill, Mortons Steakhouse.
- Sold 12 new wine list and by the glass placements to Ruth Chris Mid Atlantic Franchise resulting in over 700 news cases sold in the nine accounts owned by Big Steak corporation.
- Conducted monthly sales meetings and training programs for RNDC Maryland and Washington DC.
- Reviewed monthly sales results with key executives and developed corrective programs to achieve results.
Managing Partner/ National Sales Director
CANNONBALL WINE COMPANY/ROUNDHOUSE WINE COMPANY
01.2007 - 01.2011
- Developed a national network of distributors to introduce a new California Wine brand called Cannonball.
- Created national business plan and executed the plan to achieve quality distribution through 25 states.
- Responsible for developing the brand Cannonball which is now sold in all 50 states and has annual sales of 150K cases.
- Created private label named Artisan for Giant Foods that generated 17K cases of sales.
Mid-Atlantic Regional Sales Director
CONSTELLATION WINE & SPIRITS
01.2003 - 01.2007
- Managed nine distributors and one broker that included RNDC, Charmer, Mutual, Southern Wine and Spirits and many independent wholesalers.
- Created and managed annual business plans for CWUS wine division Pacific Wine Partners.
- Brands included Blackstone, Nobilo, Banrock and Hardys.
- Managed two direct reports that covered Virginia and North Carolina markets.
- Nominated Regional Manager of the Year in 2006 and presented the award at the National Sales Meeting.
Mid-Atlantic Division Manager
CHATEAU STE.MICHELLE VINEYARDS AND ESTATES
01.1998 - 01.2003
- Managed the Mid Atlantic Division of Maryland, Delaware, Kentucky for Chateau Ste. Michelle, Columbia Crest, North Star, Villa Mt Eden.
- Implemented incentive programs and conducted distributor and retail product training and wine dinners.
- Recipient of the President’s Award in 2002.
- Worked with marketing to create the Red Diamond brand which now sells over 1 million cases nationally.
Mid-Atlantic Region/Division Manager
REMY AMERIQUE/REMY COINTREAU
01.1991 - 01.1998
- Managed all programming and brand related activity for nine states and over $30 million of revenue.
- Managed four direct reports to help execute a sales strategy to general market customers and ethnic market customers.
- Responsible for recruitment, hiring, yearly evaluations, managing T&E budgets, development and training.
- Directly involved with creating and implementing brand marketing in each state that was as diverse as the consumer.
Field Marketing Manager
E.& J. GALLO WINERY
01.1984 - 01.1991
- Recruited on campus and hired as part of Gallo’s management training program.
- Promoted to Field Marketing manager for Michigan and managed 11 wholesalers.
- Transferred to Maryland market where I recruited college graduates and managed the DE/MD markets for Gallo.
Education
Bachelor of Science Degree - Food Marketing Major
Saint Joseph’s University
Philadelphia, PASkills
- Beverage Industry
- Pricing Management
- Sales Management
- Strategic Planning
- Brand Development
- Distributor Management
- Field Marketing
- Team Building
- Marketing Strategy
- Channel partnerships
- Client relationship management
- Business development
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
On-SiteRemoteHybridSalary Range
$95000/yr - $200000/yrTimeline
National Sales and Marketing Manager
Boomer Beverage
01.2021 - Current
National Director of Sales USA
PALMATEER WINE GROUP
01.2019 - 12.2020
National Sales Manager/ Owner
BAROSSA NAPA VINEYARDS AND ESTATES
01.2016 - 01.2019
Regional Sales Director- Mid Atlantic
TERRIOR WINES
01.2013 - 01.2016
District Manager/Region Manager
BANFI VINTNERS/VINMOTION
01.2011 - 01.2013
Managing Partner/ National Sales Director
CANNONBALL WINE COMPANY/ROUNDHOUSE WINE COMPANY
01.2007 - 01.2011
Mid-Atlantic Regional Sales Director
CONSTELLATION WINE & SPIRITS
01.2003 - 01.2007
Mid-Atlantic Division Manager
CHATEAU STE.MICHELLE VINEYARDS AND ESTATES
01.1998 - 01.2003
Mid-Atlantic Region/Division Manager
REMY AMERIQUE/REMY COINTREAU
01.1991 - 01.1998
Field Marketing Manager
E.& J. GALLO WINERY
01.1984 - 01.1991
Bachelor of Science Degree - Food Marketing Major
Saint Joseph’s University