Mark Racioppi
Savannah,GA
Summary
Motivated and self-disciplined tenured sales leader with extensive background in management of high-performing sales organizations with a proven track record of goal management/KPI execution, supplier relations, fiscal year-over-year growth, coaching/team leadership skills, and identifying and promoting talent.
Overview
7
7
years of professional experience
Work History
Regional Sales Manager
Vertex Service Partners
12.2024 - Current
- Successfully rebuilt entire sales framework and organizational structure for +$15M residential contracting company.
- Hired, trained, and promoted entire sales force with average Sales Rep generating +2M annually in revenue.
- Implemented proprietary sales process and methodology across 10+ Sales Rep/Revenue Generators.
- Managed and trained sales force through 5 margin/price increases within a 12 month timeframe through value-based and premium-focused selling practices.
- Increased sales from $8M in 2024 to $15M in 2025 with all revenue targets achieved at target margin by implementation of sales framework (i.e. Continuous Education training/Weekly Sales Meetings/Sales Roleplay).
- Decreased average turnaround time from 4-5 weeks to 7-10 days (i.e. produce job, invoice customer, recognize revenue, closeout job) by implementing SOP’s from point-of-sale to production which resulted in increased cash flow and improved customer satisfaction.
- Executed and tracked multiple lead generation sources using Direct Mail, Pay-Per-Click media, TV/Radio advertisement, etc to the total of $30K/Month.
- Secured and led monthly/quarterly community outreach initiatives as additional means of lead generation.
- Oversaw all tool and equipment inventory, as well as managed entire operations fleet to the total of 18 vehicles.
- Partnered and collaborated with multiple supplier vendors on quarterly programming to drive sales, increase targeted product lines, and incentivize associates.
- Captained implementation of CRM, ServiceTitan, for local operation and achieved all implementation checkpoints which resulted in an early launch date by monitoring individual performance on set training schedule.
- Increased Gross Margin & Job Level Margin to the total of 12% over 12 months while simultaneously increasing monthly revenue targets.
Division Manager
Republic National Distributing Company, The Estates Group
08.2022 - 12.2024
- Effectively led a team of 6 tenured Fine Wine Sale Leads in SalesForce execution, as well as supplier/chain program execution to the total of $15M annually.
- Assumed the lead on all supplier and vendor programming through collaboration of supplier KPI’s (TTL Sales, TY vs. LY) and implementation of additional programming and tracking for sales teams resulting in increased supplier performance.
- Managed supplier performance for 200+ suppliers and implemented tailored market strategies to drive total portfolio growth and growth on targeted product groups and SKUs.
- Collaborated closely with multiple National Sales Directors and Statewide Division Managers within the industry network across 29 states.
Area Sales Manager
Republic National Distributing Company, Vintage Portfolio
02.2022 - 08.2022
- Manage a team of 6 tenured Sales Representatives through SalesForce initiatives, supplier market visits, and chain program execution.
- Work closely alongside the National Director on Large Quantity Deals, Nielson data implementation, and realignment of go-to market strategy to adapt to consumer purchasing patterns and behaviors.
District Manager
Republic National Distributing Company, CRU Wines
10.2018 - 02.2022
- Managed and trained a team of 6 Sales Representatives, each having their own territory and generating $1.5M-$3M, Rolling 12.
- On boarded and trained new hires on proper account call management, created and implemented proprietary sales process “10 Steps to a Sales Call”, sales presentation preparation, closing strategies, follow-up protocol, and goal accountability.
- Communicated daily with supplier partners and ensured total portfolio representation was executed in all accounts.
Education
Bachelor of Science - Marketing, Comm. Studies, Professional Sales & Leadership
Louisiana State University
Baton Rouge, LA01-2015
Skills
- CRM Management
- P&L Responsibility
- SalesForce Management
- Excellent communicator
- Problem-solver
- Highly organized
Timeline
Regional Sales Manager
Vertex Service Partners
12.2024 - Current
Division Manager
Republic National Distributing Company, The Estates Group
08.2022 - 12.2024
Area Sales Manager
Republic National Distributing Company, Vintage Portfolio
02.2022 - 08.2022
District Manager
Republic National Distributing Company, CRU Wines
10.2018 - 02.2022
Bachelor of Science - Marketing, Comm. Studies, Professional Sales & Leadership
Louisiana State University