Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Mark Richardson

Lutz

Summary

Dynamic leader with expertise in customer relationship management and operational excellence. Proven ability to drive multi-brand solutions and enhance customer loyalty through strategic planning and market analysis.

Overview

2027
2027
years of professional experience

Work History

Welbilt Experience Center Site Director

Welbilt
Dallas
06.2025 - 05.2026

The site director role for the Welbilt experience center "WEC" was to:

  • Oversaw opening activities and setup of WEC.
  • Managed operations at newly established multi-brand customer engagement center.
  • Enhanced training functions to improve guest experiences.
  • Lead a team of 10 direct reports including Culinary, Hospitality & event management, Administrative & facilities management.
  • Manage a dynamic team with hands on leadership, creating a team and venue with a passion for exceptional guest experiences and training excellence.

VP & MD FitKitchen

Welbilt
Tampa
01.2015 - 05.2026

FitKitchen was a Welbilt business development function and a unique consultative solution selling strategy designed to:

  • Offer solution-based services to Welbilt customers & Channel partners.
  • Understand customer operational challenges & goals
  • Drive multi brand customer solutions & Spec gain opportunities thru operational excellence & a proven process.
  • Develop & nurture deep customer relationships & loyalty.

VP Global Market Development

Manitowoc Food Service
Tampa
01.2014 - 01.2015

Business development role developed to:

  • Generated 200m in demand and sales growth across all brands, products, segments, and global markets.
  • Drove demand for Manitowoc Food Service products through innovative market routes and successful product development and launches.
  • Laid groundwork for FitKitchen program

VP Strategic Accounts

Manitowoc Food Service
Tampa
01.2009 - 01.2014

Managed 110 million in strategic accounts, optimizing relationships across diverse sectors.

  • Collaborated with Subway, Dunkin, Starbucks, USA C-Store & Grocery segments to enhance account performance.
  • Developed strategic partnerships with key clients to enhance service offerings.
  • Led cross-functional teams to align on client requirements and expectations.
  • Analyzed market trends to identify growth opportunities for the organization.

VP Business Development Merrychef USA

Enodis
Fort Wayne
12.2007 - 09.2009

International Business Development Manager

Bunzl
Bristol
2006 - 12.2007

Business Development Manager Europe & & &

Merrychef UK
Aldershot
01.2002 - 01.2006

Business Development Manager Europe & UK

TurboChef Technologies Inc.
Cranfield
1998 - 2002

Food Development Manager New Concepts

Whitbread
Luton
1996 - 1998

General Manager

Pret A Manger
London
1994 - 1996

Various Roles

Various Employers
1990 - 1994
  • Marriott Hotels & Resorts
  • Premier Cruise Lines
  • Hilton Park lane
  • Disney World Florida

Education

Bachelor of Arts - Hotel Management & Business

Birmingham College of Food & Technology
Birmingham, UK
07-1991

Skills

  • Project management
  • Strategic planning
  • Operational excellence
  • Customer relationship management
  • Customer insights
  • Revenue optimization
  • Partnership management
  • Team building

Affiliations

  • Keeping FIT, Tennis & Cycling
  • Cooking & Recipe Experiment

Timeline

Welbilt Experience Center Site Director

Welbilt
06.2025 - 05.2026

VP & MD FitKitchen

Welbilt
01.2015 - 05.2026

VP Global Market Development

Manitowoc Food Service
01.2014 - 01.2015

VP Strategic Accounts

Manitowoc Food Service
01.2009 - 01.2014

VP Business Development Merrychef USA

Enodis
12.2007 - 09.2009

Business Development Manager Europe & & &

Merrychef UK
01.2002 - 01.2006

International Business Development Manager

Bunzl
2006 - 12.2007

Business Development Manager Europe & UK

TurboChef Technologies Inc.
1998 - 2002

Food Development Manager New Concepts

Whitbread
1996 - 1998

General Manager

Pret A Manger
1994 - 1996

Various Roles

Various Employers
1990 - 1994

Bachelor of Arts - Hotel Management & Business

Birmingham College of Food & Technology
Mark Richardson