MARK WHARTON
Venice
Summary
Collaborative problem solver with a track record of increasing revenue and reducing costs through strategic partnerships across pricing, sales, merchandising, product finance, and forecasting management. Achieved a 1.5% revenue increase on a $16 billion product portfolio by implementing a margin decomposition tool for a Fortune 500 company. Managed comprehensive price testing projects across multiple product categories utilizing A/B testing and advanced predictive technologies, resulting in a 1.4% profitability increase for a $500 million product portfolio. Demonstrated expertise in data visualization and analytical pricing, effectively communicating complex solutions to all organizational levels.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Pricing Manager
PGTI
Venice
01.2021 - 12.2022
- Optimized pricing strategy and automation across all channels, geographies, and product configurations, enhancing pricing effectiveness.
- Designed, developed and automated unified discounts 17K Accounts across 8 Product Categories among 65 products, each with 10K+ unique product configurations. Each 1point improvement in Discount drives $4.2M in annual Margin
- Statistical-based segmentation of Discount performance and Margin Impact at all levels of Sales and Product hierarchy
- Conducted geographic mapping and analysis of market demand, revenue, and net margin to identify performance trends.
- Managed operations for a $1B manufacturer located in Venice, FL, focusing on B2B transactions.
Director, Pricing Strategy/Senior Risk Technology Analyst
PSCU
St. Petersburg
01.2013 - 12.2019
- Developed analytic tools and insights to improve Margin and Retention in market of Rate Compression, Increasing Competition
- Developed analytic tools and insights to improve Margin and Retention in market of Rate Compression, Increasing Competition
- Supported Revenue, reduced Attrition and reduced New Account Acquisition cost by developing advanced analytics of predicting and reducing False Positive Transactions
- Proposed Client Engagement solution to increase Average Transaction amount for $10M increase on Client base.
- Data Model includes all aspects of volume, rates, cost and revenue from Merchant, Acquirer, Network, and Issuer
- St. Petersburg, FL, Credit Union Payment Services - B2B
Manager Pricing Analytics/Pricing Team Leader Food/Softlines
MEIJER, Inc.
Grand Rapids
01.2010 - 12.2013
- Delivered Pricing analytics resulting in +1.8% incremental margin of $6B Food/General Merchandise categories
- Increased Revenue 1.5% on $16B product portfolio by introducing and launch of Margin Decomposition Tool. Utilized by Merchandising Executives and Managers to measure price effect and 7 Key Profit Drivers. Established significant collaboration and influence with Marketing, Merchandising, Buyers, Pricing and Finance
- Managed profitability analytics of $16B through delivery and implementation of Margin Decomposition Tool; trained team of 2 pricing supervisors and 14 pricing analysts, integrating Nielsen, syndicated, and competitive intelligence data.
- Increased revenue 0.4% on $16B product portfolio by developing Product Mix Effect and Mix Optimization Tool.
- Grand Rapids, MI - B2C
Pricing Analytics Manager/Foods
MEIJER, Inc.
Grand Rapids
01.2010 - 12.2013
- Increased Revenue 1.4% of $5B Food Category by design, training, implementation of automated Price Elasticity Tools
- Increased Revenue $7M with APT (Applied Predictive Technologies, a MasterCard Company) software, by management of Price Testing diagnostics of Frozen Food and Paper Goods categories
- Grand Rapids, MI - B2C cont’d
Southeast, Regional Pricing Manager, Advantage Rental Car
HERTZ / ADVANTAGE Rental Car
Orlando
01.2009 - 12.2010
- Chief Pricing strategist, 10-market region, including Orlando, Miami, Fort Lauderdale, Jacksonville, Atlanta. Managed Pricing, Fleet Inventory, Inventory Trading, Competitor Price/Inventory Intelligence and Analytics Development
- Increased Revenue 2.1% on $60M thru Pricing and advanced data capture of competitor price product availability
- Increased Inventory Utilization 1.4% thru development of real-time data sharing of pricing and inventory with Hertz
- Orlando, FL - B2C note (to acquire Dollar/Thrifty, Advantage Sold 2012)
Business/Pricing Analyst-Merchandising Systems
WAL-MART STORES, INC.
Bentonville
01.2003 - 12.2005
- $400+ billion in sales with over 8,400 stores in the United States and 15 countries
- Developed enhancements for Price Elasticity models, Patio Furniture $125 million category
- Identified $500,000 pricing opportunity on Health and Diet Drinks, $4 million category
- Bentonville, AR
Print Media Buyer, Midwest Region
WAL-MART STORES, INC.
Bentonville
01.2003 - 12.2005
- Trained and developed 10 media buyers, to utilize store sales to optimize print buy at zip code level
- Exceeded advertising efficiency goal by 41%, ranked 2 out of 10 in sales increase
- Managed and optimized print advertising distribution for 431 Stores. $19 million annual budget
- Bentonville, AR
Education
Bachelor of Science - Business Administration/Marketing
Bellevue University
BellevueSkills
- Profit Driver Component Analysis
- Certified Pricing Professional
- Institute of Business Forecasting
- Lean Six Sigma Green Belt
- True statistical segmentation
- Price Elasticity
- SKU Rationalization
- Raw Material Commodity Based Pricing
- Bundle Price Optimization
- Pricing Analyst Management
- Linear Programming Optimization Models
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
- Macros
- Access
- PivotTables
- Functions
- Excel Solver
- Tableau
- Applied Predictive Technologies (APT)
- Hypothesis Testing
- Control Charts
- Statistical Software Minitab
- Data Outlier Detection
- Interactive Dashboards
- Dynamic Narratives
- Optimization Modeling
- Linear Programming
- Center of Gravity and Weighted Centroid models
- Presentation Skills
- Business Insights
- Financial Analysis
- Business Statistics
- Data Analysis
- Salesforce
- Mapping
Certification
- CPP
- CPF
- ICGB
Professional Development
Professional Pricing Certification – Professional Pricing Society, Professional Forecasting Certification – Institute of Business Forecasting, Lean Six Sigma Green Belt Certified, Published articles in Trade Journals: Optimal Location of Distribution Center with Center of Gravity, Earned 2nd Place National competition - Collegiate DECA Competitive Events – Industrial Product Marketing Plan, Volunteer – Helps International, Guatemala – Stove Building Team, Volunteer – Mission Peniel, Immokalee, FL – Cook, Meal Server
Accomplishments
2nd Place National Collegiate DECA Competitive Events – Industrial Product Marketing Plan
Timeline
Pricing Manager
PGTI
01.2021 - 12.2022
Director, Pricing Strategy/Senior Risk Technology Analyst
PSCU
01.2013 - 12.2019
Manager Pricing Analytics/Pricing Team Leader Food/Softlines
MEIJER, Inc.
01.2010 - 12.2013
Pricing Analytics Manager/Foods
MEIJER, Inc.
01.2010 - 12.2013
Southeast, Regional Pricing Manager, Advantage Rental Car
HERTZ / ADVANTAGE Rental Car
01.2009 - 12.2010
Business/Pricing Analyst-Merchandising Systems
WAL-MART STORES, INC.
01.2003 - 12.2005
Print Media Buyer, Midwest Region
WAL-MART STORES, INC.
01.2003 - 12.2005
Bachelor of Science - Business Administration/Marketing
Bellevue University