Summary
Overview
Work History
Education
Skills
Certification
Awards
Accomplishments
References
Timeline
Generic

MARLA MCDONALD

Olive Branch,US

Summary

Dynamic sales and marketing professional with a proven track record at Americare Senior Living, driving brand visibility and revenue growth. Expert in CRM management and lead generation, I successfully boosted referrals by 25% through strategic community engagement and event planning, while fostering strong client relationships and exceeding sales goals.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Sales and Marketing

Americare Senior Living
Memphis, US
03.2022 - 04.2025
  • Develops sales strategies, enhancing brand visibility and revenue growth
  • Builds client relationships, boosting referrals by 25%
  • Leads community events, generating new leads
  • Manages CRM for tracking leads and improving retention.
  • Collaborates with marketing, increasing occupancy by 23%.
  • Orchestrated community outreach programs and networking events, fostering partnerships with healthcare providers and local organizations to expand market presence.
  • Tracked progress of key performance indicators related to internet sales and marketing objectives.

Assistant Administrator

Americare Senior Living
Olive Branch, US
03.2012 - 04.2022
  • Built healthcare alliances, boosting brand reliability and increasing referrals
  • Delivered presentations on senior care, enhancing community engagement
  • Improved company visibility through strategic event participation
  • Optimized wellness programs, increasing process efficiency
  • Led staff training on care protocols, ensuring high standards

HR Recruiter

Americare Senior Living
Memphis, US
01.2020 - 03.2022
  • Managed recruitment processes, ensuring compliance and accurate employee records
  • Collaborated with department heads to identify staffing needs and strategies
  • Conducted interviews and background checks for diverse healthcare roles
  • Developed campaigns for hard-to-fill positions, achieving successful placements
  • Maintained employee files with certifications and licenses, ensuring regulatory adherence

Program Director

Americare Senior Living
Olive Branch, US
09.2009 - 04.2012
  • Led program development, enhancing resident engagement, and satisfaction.
  • Implemented strategic initiatives, achieving measurable improvements in care quality.
  • Managed team operations, fostering a collaborative and efficient work environment.
  • Analyzed program outcomes, driving continuous improvement, and innovation.
  • Resolved challenges effectively, ensuring optimal program delivery, and resident well-being.
  • Led comprehensive senior care programs, optimized resident satisfaction through strategic planning and staff development, while maintaining regulatory compliance.
  • Orchestrated cross-functional teams to deliver exceptional care services, and fostered positive relationships with residents and families.
  • Streamlined operational processes and resource allocation enhanced program efficiency while maintaining high-quality care standards.
  • Built and mentored high-performing care teams, establishing clear communication channels between staff, residents, and family members.

Education

Sales & Marketing Training -

03.2022

Leadership & Business Development Training -

Americare Senior Living
04-2012

Skills

  • Sales strategy
  • Customer relationship management
  • Lead generation
  • CRM management
  • Event planning
  • Community engagement
  • Communication skills
  • Networking skills
  • Problem solving
  • Sales and marketing experience
  • Meeting and exceeding sales goals

Certification

Activity Director Certification, State of MS, 2012-present

Awards

Sales Honors Club - Silver Award, Americare Senior Living, February 2024

Accomplishments

  • Americare Sales Honors Club- Silver Award March 2024

References

References available upon request.

Timeline

Sales and Marketing

Americare Senior Living
03.2022 - 04.2025

HR Recruiter

Americare Senior Living
01.2020 - 03.2022

Assistant Administrator

Americare Senior Living
03.2012 - 04.2022

Program Director

Americare Senior Living
09.2009 - 04.2012

Sales & Marketing Training -

Leadership & Business Development Training -

Americare Senior Living

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