Summary
Overview
Work History
Education
Skills
Timeline
Generic

Marlena Catalde

Newark,DE

Summary

Energetic professional with background in promotional and demonstration roles, known for high productivity and efficiency in task completion. Possess specialized skills in product demonstration, customer engagement, and persuasive communication. Excel at interpersonal relations, problem-solving, and adaptability, ensuring seamless promotion campaigns and elevated customer experiences.

Overview

5
5
years of professional experience

Work History

Senior Brand Ambassador

American Eagle Outfitters, Inc
Newark, DE
02.2025 - Current
  • Participated in team meetings to discuss strategies and share feedback from the field.
  • Employed basic selling techniques to engage with customers.
  • Increased sales and brand awareness through face-to-face marketing.
  • Trained new brand ambassadors, sharing best practices and brand values.
  • Recommended, selected and helped locate merchandise based on guest needs and desires.
  • Introduced sales, promotions and other brand initiatives to gain customer loyalty.
  • Engaged with potential customers, providing product information and answering queries.
  • Maintained professionality and efficiency while working closely with leadership.

Sales Lead

American Eagle Outfitters, Inc
Newark, Delaware
06.2022 - 02.2025
  • Conducted market research to identify selling possibilities and evaluate customer needs.
  • Maximized sales by keeping areas tidy, fully stocked and correctly priced.
  • Managed a team of 10+ sales representatives, providing guidance and support.
  • Engaged shoppers, providing assistance and information on merchandise and product features.
  • Assisted in strategic planning and setup of merchandise displays to promote target products and attract customer traffic.
  • Resolved customer complaints in an efficient manner while maintaining quality standards.
  • Managed cash register operations using POS system and processed sales and returns.
  • Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
  • Prepared detailed forecasts for future sales volumes based on past trends.
  • Analyzed sales data to identify trends and adjust strategies accordingly.
  • Recognized by management for providing exceptional customer service.
  • Provided support and guidance to colleagues to maintain a collaborative work environment.

Brand Ambassador

American Eagle Outfitters, Inc
Newark, Delaware
10.2021 - 06.2022
  • Employed basic selling techniques to engage with customers.
  • Promoted positive company image through superior customer service experiences.
  • Utilized social media platforms to promote brand and interact with audience.
  • Cleaned and organized spaces to maintain neat promotional spaces.
  • Increased sales by encouraging customers to purchase additional products and services.
  • Restocked shelves at retail locations with products to match planned demonstrations.
  • Taught customers how to personalize experiences with products and obtain maximum benefit.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Approached customers and engaged in conversation through use of effective interpersonal and people skills.
  • Kept check-out areas clean, organized and well-stocked to maintain attractive store.
  • Processed efficient and accurate cash, check, debit and credit card payments using Point-of-Sale system.

Barista

Dunkin' Donuts
Newark, Delaware
06.2020 - 09.2020
  • Managed morning rush of customers daily with efficient, levelheaded customer service.
  • Utilized POS system to receive and process customer payments.
  • Assisted customers with menu selection, offering recommendations based on personal preferences and dietary restrictions.
  • Stocked shelves with ingredients needed to make coffee drinks.
  • Described menu items to customers and suggested products based on stated preferences.
  • Cleaned and sanitized service or seating areas, complying to health protocols and food safety standards.
  • Followed health, safety and sanitation guidelines to pass state inspections.
  • Memorized recipes for specialty coffee beverages and seasonal offerings.
  • Prepared and served coffee, espresso drinks, blended coffees and teas.

Education

Associate of Science - Sports Management

Delaware Technical Community College
DE

High School Diploma -

Christiana High School
Newark, DE
06-2021

Skills

  • Communication skills
  • Strong leadership
  • Engaging storytelling
  • Sales and negotiation tactics
  • Adaptable personality
  • Scheduling
  • Sales expertise
  • Relationship builder
  • Goal-oriented mindset
  • Floor operations and displays

Timeline

Senior Brand Ambassador

American Eagle Outfitters, Inc
02.2025 - Current

Sales Lead

American Eagle Outfitters, Inc
06.2022 - 02.2025

Brand Ambassador

American Eagle Outfitters, Inc
10.2021 - 06.2022

Barista

Dunkin' Donuts
06.2020 - 09.2020

Associate of Science - Sports Management

Delaware Technical Community College

High School Diploma -

Christiana High School

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Marlena Catalde