Enthusiastic Promotions and Entertainment Manager with 5 years experience in planning, coordinating, and executing promotions and special events. I've demonstrated cost-effective budgeting, exceptional time management, and event marketing skills.
Hi, I’m
Marlo Enrico
Mesa,AZ
Summary
Overview
11
years of professional experience
Work History
Embry HealthPhoenix, AZ
Marketing Manager
12.2021 - Current
Job overview
- Grew our email database by approximately 25% through trade show event representation.
- Transformed corporate website, eblast designs, and social media platforms to better engage customers and promote sales.
- Orchestrated and implemented the re-branding of Embry Aesthetics to improve sales and maximize effectiveness.
- Briefed senior executives on monthly projections, ROI reports for events and promotions, and quarterly marketing plans.
- Successfully project managed numerous multi-lingual rack cards and a-frames for over 200 Embry Health test sites to ensure patients of all backgrounds were able to self swab correctly.
- Generated reports detailing campaign performance, customer engagement, and social media engagement trends.
- Managed workflow for a team of 8, coordinating documents, planning and creative material distribution.
We-Ko-Pa Casino ResortFountain Hills, AZ
Promotions and Entertainment Manager
11.2020 - 12.2021
Job overview
- Worked directly with the rebranding and Grand Opening of We-Ko-Pa Casino Resort
- Created and implemented internal communications strategies for key company initiatives such as our monthly internal promotions playbook that helps keep our staff fully informed on what is happening in the casino
- Secured media coverage for clients, company and specific campaigns.
- Worked with our ad agency to create all in home and out of home advertising
- Developed and maintained courteous and effective working relationships with other department heads and vendors
- Cultivated and maintained strong relationships with media outlets.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style
- Developed original content for social media posts and gave direction to our PR partner for website articles and newsletters
- Responded to requests for information from media or designated appropriate spokesperson
- Created, executed, and evaluated success of all drawings, promotions, giveaways, and special events, while working with a predetermined budget
Fort McDowell CasinoFountain Hills, AZ
Promotions and Entertainment Coordinator
08.2018 - 11.2020
Job overview
- Drove traffic to casino by assisting with developing and implementing unique 5-10 casino promotions and drawings monthly
- Maintained folders for all promotion records
- Proofed and gave feedback for all advertising creative including mailers, billboards, television, radio, and social media
Talking Stick ResortScottsdale, AZ
Promotions Coordinator
10.2017 - 08.2018
Job overview
- Completed winner log after every drawing and ensure all paperwork and tax information is recorded
- Assisted in execution of casino promotions, drawings, and special events including Wicked Ball and NYE
Talking Stick ResortScottsdale, Arizona
Hospitality Coordinator
04.2017 - 10.2017
Job overview
- Composed service recovery letters
- Coordinate band bookings and contracts with talent agencies
- Kept our marketing and advertising team up to date on all shows and special events
- Prepared monthly entertainment profit reports for upper management
Benedictine University At Mesa Mesa, Arizona
Vice President of Student Senate
08.2013 - 05.2014
Job overview
- Created, drafted, and revised Senate Constitution
- Served as primary point of contact for incoming media calls
- Assisted with planning and executing campus events
Education
Benedictine University
Bachelor of Arts from Communications
05.2017
University Overview
- Served as Student Senate Vice President
- Public Relations, Journalism, and Media Law and Ethics Coursework
- Director of 2 stage performances for Campus Ministry
- Recipient of Benedictine Service Award
Skills
- Promotion and Special Event Planning
- In Home and Out of Home Advertising
- Creating and Evaluating Promotion Campaign Success
- Strong Analytical Skills
- Experience with Brand Development
- Exceptional Copywriter
- E-mail and Direct Mail Marketing Campaigns
- Social Media Engagement Management
Timeline
Marketing Manager
Embry Health
12.2021 - Current
Promotions and Entertainment Manager
We-Ko-Pa Casino Resort
11.2020 - 12.2021
Promotions and Entertainment Coordinator
Fort McDowell Casino
08.2018 - 11.2020
Promotions Coordinator
Talking Stick Resort
10.2017 - 08.2018
Hospitality Coordinator
Talking Stick Resort
04.2017 - 10.2017
Vice President of Student Senate
Benedictine University At Mesa
08.2013 - 05.2014
Benedictine University
Bachelor of Arts from Communications
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