Summary
Overview
Work History
Education
Skills
Volunteer Experience
Timeline
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Marni Bergstrom

Marni Bergstrom

San Jose,CA

Summary

Highly motivated and adaptable professional with a strong work ethic and a passion for tackling new challenges. Skilled in analyzing complex problems and developing effective solutions through technical expertise in marketing automation platforms, CRM, and HCM systems. Exceptional communicator with the ability to collaborate across teams, leveraging interpersonal skills to drive efficiency and innovation.

Overview

9
9
years of professional experience

Work History

Marketing Automation Manager

Workday
05.2022 - 02.2025
  • Ensured efficient synchronization of marketing platforms and CRM systems through cross-departmental collaboration.
  • Streamlined reporting and automated processes to support lead growth, marketing efficiency, and ROI metrics.
  • Identify and implement new tools to enhance campaign innovation, while standardizing and optimizing automation processes.
  • Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.

Campaign Operations Specialist

ServiceNow
08.2016 - 09.2021
  • Constructed over 300 email campaigns each year utilizing Eloqua and Marketo.
  • Developed segmentation strategies by collaborating with stakeholders.
  • Led initiatives to enhance system and process for scaling marketing operations.
  • Generated and managed system documentation as well as instructional content to facilitate marketing activities.

Education

BBA - Marketing, Operations Information Management

University of Colorado
Boulder
05-2016

Skills

  • Workday
  • Salesforce
  • Tableau
  • Eloqua
  • Marketo
  • Workfront
  • Google Sheets

Volunteer Experience

Stanford Hospital - Psych Ward
November 2022 – July 2024

  • Facilitated AA meetings once a month to share experience with recovery
  • Encourages participation while respecting the facility’s rules, and patient confidentiality.
  • Acts as a bridge to help patients transition to community AA meetings after discharge.

Timeline

Marketing Automation Manager

Workday
05.2022 - 02.2025

Campaign Operations Specialist

ServiceNow
08.2016 - 09.2021

BBA - Marketing, Operations Information Management

University of Colorado

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Marni Bergstrom