Marriana Gutierrez

• Design and execute visually appealing merchandise displays to enhance the customer shopping experience, and drive sales.
• Collaborate with store management to implement seasonal layouts, promotional setups, and window displays that align with brand standards and marketing objectives.
• Analyze sales data and customer behavior to optimize product placement, and ensure high visibility for key items.
• Maintain visual consistency across the store by regularly updating displays, rearranging merchandise, and ensuring that areas are well-stocked and organized.
• Train and guide sales associates on visual merchandising principles and display maintenance to support the overall store presentation.

• Lead daily store operations without the Store Manager or Assistant Store Manager, motivating the sales team to achieve sales goals in a team-based commission environment.
• Direct the team in project completion while focusing on enhancing the customer experience.
• Collaborate with the Retail Store Manager on daily maintenance, sales strategies, community engagement, and team management to ensure smooth and successful business operations.
• Monitored employee performance and provided feedback to ensure productivity standards were met.

• Curated and created compelling content, including posts, stories, reels, and videos, to showcase events, special promotions, and brand culture.
• Analyzed social media metrics and performance data to optimize content strategy and improve engagement rates.
• Engaged with the online community, responding to comments and messages, and fostering relationships with followers, influencers, and partners to enhance the brand's visibility in the nightlife industry.
• Grew Instagram followers by 35% in 6 months, from 260 to 750.

Company Overview: Largest student-run magazine in the U.S.

• Led 20+ stylists in executing 30+ print and digital shoots with 100% on-time delivery.
• Oversaw team meetings, scheduling, and performance tracking.
• Styled two magazine covers, each generating 50K+ Instagram impressions.
• Directed model styling and coordinated fittings to refine looks.
• Sourced materials and handcrafted garments for editorial shoots.
• Managed a $600 biannual wardrobe budget, ensuring cost-effective, high-quality styling.

• Assisted in developing and implementing strategic social media campaigns, including event-related promotions.
• Increased video views by 25% by optimizing short-form content on Instagram Reels.
• Increased website traffic from social media by 20% through increased call-to-actions, and shoppable posts.
• Implemented a new content calendar system to improve workflow efficiency.
• Managed social media posting schedules and created content, including Instagram and TikTok posts, reels, videos, email templates, flyers, and product images and descriptions for the website using Canva.

• Assisted in the production of content, coordinating with editorial, design, and marketing teams to ensure a seamless workflow and timely publication.
• Managed the organization of production schedules, monitored project timelines, and facilitated communication between departments to meet tight deadlines.
• Supported photo shoots and content creation by arranging logistics, sourcing props, and assisting with on-set tasks.
• Prepared call sheets and distributed them to cast and crew members.