Martha-Marie Edwards
Esthetician And Spa Owner
Murfreesboro,TN
Summary
Motivated business professional bringing 22 years of aesthetic experience. Dedicated and personable with extensive experience in managing administrative and sales operations and personnel. Well-versed in training, educating, motivating and supporting staff members.
Overview
22
22
years of professional experience
Work History
Esthetician and Spa Owner
Pure Glow Skin Care
Murfreesboro, TN
09.2013 - Current
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Achieved sales goals and increased revenue and profits through productive strategy development and organizational leadership.
- Introduced new methods, practices and systems to reduce turnaround time.
- Trained and motivated employees to perform daily business functions.
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Created and monitored promotional approaches to increase sales and profit levels.
- Trained and coached new and existing employees to boost staff productivity.
- Capitalized on social media platforms to increase market awareness and recruit sales agents.
- Worked with marketing teams to create print and online advertisements to bring in new customers.
- Optimized team hiring, training and performance.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Employed prompt decision-making and in-depth research to resolve issues.
Lead Aesthetician
Escape Day Spa
Belle Meade , TN
05.2005 - 08.2014
- Informed, answered questions and recommended treatments for clients seeking range of aesthetic services.
- Performed treatments and created and maintained records of treatment according to company policy.
- Contacted patients to prepare for treatment, follow up after services and recommend promotions.
- Studied ingredients in products to explain benefits to clients.
- Performed special anti-oxidant, acne and microdermabrasion facial services.
- Advised clients on proper home-care regimens.
- Developed individualized, therapeutic skin care programs.
- Suggested appropriate therapy based on current health of client.
Aesthetician
Carol G's Salon And Spa
Nashville, TN
04.2001 - 05.2005
- Informed, answered questions and recommended treatments for clients seeking range of aesthetic services.
- Performed treatments and created and maintained records of treatment according to company policy.
- Studied ingredients in products to explain benefits to clients.
- Delivered safe, therapeutic experiences to leave clients feeling relaxed and refreshed.
- Guided patients through process, explaining what to expect and how to follow up to improve results.
- Developed individualized, therapeutic skin care programs.
- Handled busy schedules and stayed on top of key deadlines.
- Advised clients on proper home-care regimens.
- Assessed condition of clients' skin in order to make recommendations to improve skin quality.
Education
Muscular Facial Sculpting
PRO-AGE Aesthetics Academy
Natural Sculptural Face Lifting
Sculptural Face Lifting Acamedy
Holistic Skin Care
Osmosis Holistic Esthetics
Business Growth And Development
C12 Business Leadership
Aesthetics
New Directions Aesthetic Academy
Skills
Effective leader
Relationship building
Coaching and mentoring
Budget development
Staff training/development
Business administration
Strategic planning
Customer Relations
Financial Management
Sales and marketing
Timeline
Esthetician and Spa Owner
Pure Glow Skin Care
09.2013 - Current
Lead Aesthetician
Escape Day Spa
05.2005 - 08.2014
Aesthetician
Carol G's Salon And Spa
04.2001 - 05.2005
Muscular Facial Sculpting
PRO-AGE Aesthetics Academy
Natural Sculptural Face Lifting
Sculptural Face Lifting Acamedy
Holistic Skin Care
Osmosis Holistic Esthetics
Business Growth And Development
C12 Business Leadership
Aesthetics
New Directions Aesthetic Academy