Martin Baker

Responsible for development and implementation of consumer and commercial digital marketing for $30 Billion Financial Services Company

• Projects included website copy for consumer, business, Private Bank, and brokerage divisions; landing pages; blogs; product; and services communications; Google Ads; SMS; Financial Center signage; billboards; and official customer communications for all areas of the organization
• Collaborated with cross-functional teams, including Legal (Compliance) HR, and product divisions to ensure seamless content delivery and compliance
• Researched and wrote posts and stories for Fulton's social media platforms, Facebook, LinkedIn, and Instagram

• Responsible for the development of digitalization strategy, execution of digital/social content across multiple platforms and digital ROI/ROO for The Hershey Company
• Led the development of strategy, creative development and distribution of a series of videos and relevant content to amplify Reese's partnership with the NCAA. Boosted engagement by 40%
• Active as representative of Hershey as a keynote speaker and presenter at major conferences in U. S, and Canada, including SXSW, Content Marketing World, and Kellogg School of Management

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• Collaborated and directed agency partners to create multiple web sites and social media pages for iconic brands including Reese's, Kisses, Kit Kat, and Twizzlers.
• Managed budget allocations to prioritize spending on high-impact projects, optimizing resource utilization.
• Leveraged data and analytics to make informed decisions and drive business improvements.

• Company Overview: An innovation firm and brand strategist based in Plymouth,Massachusetts and San Juan, Puerto Rico
• Recent clients include creativity and innovation training for such companies as Hershey, Securian Financial, Hourigan Construction and marketing agencies.
• Developed content for mobile APP for AHOLD Corporation (Giant, Stop & Shop, Martin's)

• As a Contract Creative Director, worked for both The Martin Agency and M2 (Martin's retail division) and directed over 100 radio and TV commercials for such clients as Alltel, FMC (Herbicides/Pesticides), Wrangler Jeans, Bank One, Geico, and Marriott Hotels