Martin Pulley
Plano,TX
Summary
Results-driven C.E.O. with a forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations. Accomplished professional, well-versed in assessing risk, developing solutions, and implementing positive changes to achieve sustainability and growth in challenging market conditions. Adept at building and strengthening business and customer relationships. High-achieving senior executive bringing expertise in business planning, revenue development, and change management. Offers thirty-eight years of leadership in the marketing industry along with an entrepreneurial, out-of-the-box mindset and demonstrated track record of accomplishment. Innovative C.E.O bringing progressive career spanning operations, sales and marketing, business management, and distribution with Fortune 200 clients Excellent business acumen and strategic planning skills to drive profitability and margins year over year. Known for strong leadership and communication skills to build and maintain profitable relationships while exceeding sales and revenue goals. Results-driven executive with thirty-eight years of progressive experience in advertising and marketing. Exceptional leader, change manager, and complex problem solver. Proven skills in operations oversight, policy development, and process improvements. Accomplished Chief Executive Officer with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management, and a forward-thinking mindset. Ready for challenges and focused on meeting future demands.
Overview
54
54
years of professional experience
Work History
Founder and Chief Executive Officer
Promotions & Partners
Plano, TX
06.1996 - Current
- Developed key operational initiatives to drive and maintain substantial business growth.
- Established, optimized and enforced business policies to maintain consistency and high-quality standards across industry operations.
- Investigated and addressed business development challenges to proactively mitigate problems.
- Created organization's mission and vision statements for use by employees.
Consultant
Martin Communications
Plano, TX
07.2015 - Current
- Initiated success of client's organization by improving performance, hiring practices, and management systems.
- Boosted success of client's organization by improving performance, motivation, job satisfaction, hiring practices, training programs, and management systems.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Saved considerable costs by renegotiating outsourcing contracts.
- Delivered outstanding service to clients to maintain and extend the relationship for future business opportunities.
- Created detailed roadmaps of action items and project goals and generated reports to inform budgeting and planning.
- Developed service plans in consultation with clients, and performed follow-ups assessing quantity and quality of services.
- Supported clients with business analysis, documentation, and data modeling.
- Enhanced production of business development to exceed goals.
Executive Vice President of Sales
Harwood Marketing
Dallas, TX
08.2013 - 02.2014
- Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
- Fostered performance development of staff through ongoing coaching and mentoring on best practices.
- Heightened product awareness levels and drove profit margins 200% through negotiations with print vendors, sublimation houses and fulfillment vendors.
- Contributed to team and customer success by creating and delivering engaging client-facing presentations to communicate agency benefits.
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
- Executed marketing programs and methodologies to increase customer loyalty.
- Created additional revenue streams by introducing new techniques, boosting revenue 65%.
Chief Executive Officer
Coast To Coast Outdoor
San Antonio, TX
02.1995 - 07.2013
- Coached and guided outside installers to improve effectiveness and policy enforcement, resulting in improved employee job satisfaction and higher performance levels.
- Directed sell-off of excess inventory to retailers and liquidators to satisfy debts and allow for production retooling.
- Increased company revenue by $4M through aggressive new market strategies.
- Led strategic and business initiatives to successfully grow revenue in areas such as new print tactics for outdoor signage and strategic initiatives for business development
- Led strategic and business push to successfully grow revenue in areas such as organic sales promotion and e-commerce stores.
- Drove implementation of new market expansion to propel the business forward and adapt to market changes.
- Increased company revenue by 700 percent through aggressive new market strategies
Key Integrator
DDB Needham Worldwide
Dallas, TX
01.1994 - 01.1995
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Defined and integrated roles, responsibilities and processes for business team and data management organization.
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Developed and implemented two dozen, value-added strategies to increase profitability, expand market share furthering customer relationships.
- Created strategic and tactical sales initiatives for forward planning to meet key objectives.
Principal
Larkin, Meeder & Schweidel
Dallas, TX
01.1992 - 01.1994
- Developed key operational initiatives to drive and maintain substantial business growth.
- Advised on high-level hiring decisions for key leadership positions, conducted senior hire interviews and nominated new board members.
- Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
- Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
- Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
- Created and monitored promotional approaches to increase sales and profit levels.
- Created organization's mission and vision statements for use by employees.
- Investigated and addressed business development challenges to proactively mitigate problems.
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
Education
Bachelor of Science - Business Management And Marketing
California State University - Long Beach
Long Beach, CA06.1983
Associate of Science - Law (Pre-Law)
California State University - Long Beach
Long Beach, CA06.1983
Associate of Science - Applied Psychology
California State University - Long Beach
Long Beach, CA06.1983
High School Diploma -
Corona Del Mar High School
Newport Beach, CA06.1979
Skills
- Expert in Sales Promotion, Sweepstakes, and Incentives
- Proficient in Retention Marketing
- Customer Retention Strategies, and Loyalty Programs
- Knowledge, and Use of Surety Bonding
- Adept in Event Planning, and Execution
- Well-Versed in Demand Generation
- Sweepstakes and Incentives
- Strategic Marketing
- Brand Messaging
- Brand Development Expertise
- Budgeting /Financial Planning
- Extremely Detail-Oriented
- Excellent Verbal and Written Communication
- Team Recruiting and Hiring
- Complex Problem-Solving Skills
- Sweepstakes and Incentives
- Market Trends Analysis
- Contract Negotiation
Accomplishments
Award-Winning Campaigns:
- NADA Awards- Toyota Motor Sales, USA / Security System Product Launch- "A Piece of Protection For Your Peace of Mind"
- CTAM Award- Showtime Networks / Fast Track
- Orange County Ad Federation Gold Winner- Publishing Award- Alex Sebastian / "The Alex Sebastian Man" 32-page magazine.
- Orange County Ad Federation Gold Winner- Product Launch- Mazda North American Operations / "REV", Rewards Every Visit!" Co-branded Credit Card
Timeline
Consultant
Martin Communications
07.2015 - Current
Executive Vice President of Sales
Harwood Marketing
08.2013 - 02.2014
Founder and Chief Executive Officer
Promotions & Partners
06.1996 - Current
Chief Executive Officer
Coast To Coast Outdoor
02.1995 - 07.2013
Key Integrator
DDB Needham Worldwide
01.1994 - 01.1995
Principal
Larkin, Meeder & Schweidel
01.1992 - 01.1994
Bachelor of Science - Business Management And Marketing
California State University - Long Beach
Associate of Science - Law (Pre-Law)
California State University - Long Beach
Associate of Science - Applied Psychology
California State University - Long Beach
High School Diploma -
Corona Del Mar High School