Marwa Benahmed-Ali
Upper Darby,PA
Summary
Assisted teams in achieving enrollment targets for various online and on-ground programs. Supported enrollment strategy development and training initiatives. Managed application processes to enhance overall funnel efficiency.
Overview
14
14
years of professional experience
Work History
Senior Enrollment Advisor
Noodle | Philadelphia, PA
01.2023 - 01.2026
- Inaugural Senior Enrollment Advisor for multi-university partner recruitment pilot
- Assisted ED with implementation of “split-funnel” training to increase student engagement and funnel movement
- Provided student enrollment services for AUs online graduate education, HOW Universities EMBA/OMBA, and University of Chicago's online certificate programs
- Senior Enrollment advisor for Tulane’s online/on-ground graduate Social Work/Public Health programs and aBSN, MEd, and MSCS programs (2023-2025)
- Responsible for providing ongoing coaching and mentorship of a team of 10+ enrollment advisors
- Assisted ED with special projects including: multiprogram trainings, Tableau/Slate reporting, webinar planning/ implementation, program launches, QA calls, and Salesforce report/dashboard building
- Responsible for conducting weekly “pipeline reviews” with individual enrollment advisors to ensure total pipeline management.
- Reported forecasted pipeline projections to ED, and UP GM
- Collaborated closely with UP and internal SS coaches to insure seamless hand-off of students and yield
K-12 Tutor
College Prep Freelance
05.2012 - Current
- Provide K-12 tutoring in English and history.
- Provide French tutoring for highschool students in beginning through AP French 5
- Provide college prep webinars for senior high school students in disadvantageous communities in the the greater Philadelphia area
Enrollment Advisor
Noodle Partners
05.2019 - 12.2023
- Enrollment advisor for Tulane University's online MSW/DSW and DRL programs
- Responsible for recruiting and advising prospective students while consistently maintaining and exceeding weekly KPI/cohort goals
- Collaborated closely with TSSW admin to ensure the retention of DSW students during add/drop period
- Organized and planned informational webinars for MSW/DSW AND DRL Programs
- Onboarded new enrollment advisors
Communications and Events Management Assistant
Fox Chase Cancer Center
06.2018 - 12.2018
- Co-managed and planned all PR events for Summer-Fall 2018
- Drafted a dozen of press-releases for internal and external audiences
- Wrote a series of patient testimonials for hospitals website
- Edited, reviewed, and contributed to Fall/Winter 2018 edition of Forward and Annual Report
Transfer and Career Center Assistant
DCCC
10.2016 - 12.2016
- Assisted transfer advisors and career counselors with a series of projects to promote services to students at all DCCC campuses
- Assisted with planning/execution of Annual Transfer Fair
- Provided Dual Admissions advising for international students seeking to transfer to Temple, West Chester, and Widener Universities
Education
Masters of Education - Higher Education, Access and Success Concentration
Temple University, College of Education and Human Development
Philadelphia, PA12.2022
Bachelor of Arts - Strategic Communication, Public Relations, Minor in AOD
Temple University, Klein College of Media and Communication
Philadelphia, PA12.2018
Associate of Arts - Communication Arts, Journalism
Delaware County Community College
Media, PA12.2016
Skills
- Project Management
- CRM Management
- Education Consulting
- Enrollment Services
- Leadership
- Instructional Design
- Sales
- EdTech
- Enrollment Strategy
- Academic Advising
- L&D
- Team Building
- Marketing/PR
- Event Planning
- Public Speaking
Affiliations
- American Association of Higher Education Dec. 2019-Present
- Public Relations Student Society of America Feb. 2018-Present
- The National Society of Leadership and Success Sep. 2017-Present
Timeline
Senior Enrollment Advisor
Noodle | Philadelphia, PA
01.2023 - 01.2026
Enrollment Advisor
Noodle Partners
05.2019 - 12.2023
Communications and Events Management Assistant
Fox Chase Cancer Center
06.2018 - 12.2018
Transfer and Career Center Assistant
DCCC
10.2016 - 12.2016
K-12 Tutor
College Prep Freelance
05.2012 - Current
Masters of Education - Higher Education, Access and Success Concentration
Temple University, College of Education and Human Development
Bachelor of Arts - Strategic Communication, Public Relations, Minor in AOD
Temple University, Klein College of Media and Communication
Associate of Arts - Communication Arts, Journalism
Delaware County Community College