Mary Holcomb
Houston,TX
Summary
Digital marketing expert with over 6 years of experience in leading multi-channel campaigns and content strategies for energy and infrastructure sectors. Specializes in creating impactful content and analytics-driven strategies that enhance traffic, brand awareness, and ROI. Proficient in cross-team collaboration and managing high-profile projects in dynamic settings. Demonstrated success in boosting online presence and engagement across diverse platforms.
Overview
9
9
years of professional experience
Work History
Digital Editor & Operations Manager
Gulf Energy Information
Houston, TX
02.2022 - Current
- Directed content strategy and digital campaigns for three energy publications.
- Achieved 40% year-over-year increase in organic traffic through SEO strategies.
- Enhanced newsletter open rates by 20% through rigorous testing and optimization.
- Managed social media, email marketing, analytics, and overall digital performance.
- Oversaw content calendars while collaborating with internal teams and mentoring junior editors.
Associate Managing Editor, Digital News
Hart Energy Publishing
Houston, TX
08.2017 - 02.2022
- Directed daily news coverage and newsletters for upstream energy brands.
- Oversaw editorial calendar and scheduling for multiple publications.
- Developed content strategies based on audience research and trends.
- Spearheaded digital publishing and audience growth initiatives.
Marketing/Creative Services Intern
KHOU-TV
Houston, TX
05.2016 - 08.2016
- Supported promotional campaigns, content production, and event marketing.
- Assisted in creating promotional materials for on-air segments and social media platforms.
- Collaborated with production teams to develop scripts for news broadcasts and features.
Education
Bachelor of Arts - Mass Communications, Minor in Political Science
Sam Houston State University
Huntsville, TX12-2016
Skills
- Content strategy and SEO
- Multi-channel campaign management
- Audience targeting and engagement
- Social media management tools
- Email marketing platforms
- CRM software proficiency
- Design and CMS expertise
- Analytics and KPI optimization
- Project management tools
Timeline
Digital Editor & Operations Manager
Gulf Energy Information
02.2022 - Current
Associate Managing Editor, Digital News
Hart Energy Publishing
08.2017 - 02.2022
Marketing/Creative Services Intern
KHOU-TV
05.2016 - 08.2016
Bachelor of Arts - Mass Communications, Minor in Political Science
Sam Houston State University
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