Mary Kay Scholtens
Lisle,IL
Summary
Results-driven and seasoned data leader with over 16 years of experience in Data Product Development, Strategy, and Technology. Proven expertise in Marketing Services and Digital Solutions, coupled with a strong background in Data Governance and Privacy. Demonstrated success in leading cross-functional teams, quality control standards, developing innovative data procedures, and driving competitive market positions. Adept at product management, strategic planning, and negotiating contract terms. Strategic Product Leader with 15 years of experience leading product-market strategy and supporting implementation of innovative products for unique niches. . End-to-end product leader successful bringing products from inception to rollout with efficiency and speed.
Overview
28
28
years of professional experience
Work History
Vice President, Product, Strategy and Technology
DataDelivers
08.2022 - Current
- Create and own the product roadmap(s) for DataDelivers Customer Management Platform (CMP) aka Customer Data Platform (CDP) and communicate with Executive Leadership, staff, and other stakeholders
- Collaborate with key business stakeholders to define, prioritize, negotiate, and execute high level projects
- Partnered with Sales on GTM strategy, positioning, and execution for DataDelivers' CMP and other offerings, driving market awareness and customer adoption
- Ensure CMP product meet or exceed marketplace expectations and comparable competitive products
- Develop the CMP and product team(s) with scale in mind, future proofing DataDelivers ability to deliver value
- Create product discipline (from team structure to roadmap management to timeline and delivery) within DataDelivers organization
- Support CMP operational functions to ensure client satisfaction, including enhanced quality control mechanisms for all facets of the Customer Management Platform (CMP)
- Responsible for CMP development, operations, and strategic initiatives, ensuring the successful delivery of product roadmap releases annually
- Responsible for the oversight and management of all DataDelivers consumer data products.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Identified opportunities to improve business process flows and productivity.
- Monitored industry trends, keeping current on latest changes and competition in industry.
Senior Vice President, Data & Identity
THE ALLANT GROUP
05.2016 - 08.2022
- Evaluated Allant’s data solution offerings, marketplace forces & strategic direction
- Implemented and managed consumer integration and identity resolution, digital activation, data compliance, and privacy products.
- Kept abreast of regulatory consumer privacy regulations and provisions
- Provided strategic guidance & planning to develop innovative traditional and digital data and identity products, product roadmaps and solutions that provide competitive market position
- Identified new, unique, and strategic data & identity offerings
- Evaluated & shaped business plans in consultation with product and business owners
- Evaluated new partnership opportunities and perform due diligence in alignment with solution team needs
- Developed & managed data and identity solutions go-to-market plans, pricing models, positioning & sales
- Identified, nurtured, and managed 3rd party partnerships
- Negotiated and evaluated contract terms prior to legal and executive review.
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
- Championed innovation by encouraging cross-functional teams to pursue creative solutions to complex challenges.
- Restructured departments for increased efficiency, optimizing resource allocation and improving communication between teams.
- Developed effective business strategies to capitalize on emerging market trends.
Vice President, Product Management & Marketing
COGENSIA
04.2014 - 05.2016
- Managed, improved, enhanced, and marketed existing Data (IntelliBase) products and Analytic Professional Services to ensure they meet or exceed marketplace expectations in Agile environment
- Developed and implemented product roadmaps
- Established product benchmark margins and managed their profitability
- Oversight of marketing team (internal and external) and associated budgets
- Negotiated supplier/partner contracts and managed relationships
- Provided marketing support with case studies, testimonials, white papers, and blogs for content distribution
- Developed and managed IntelliList Audience Selector (www.audienceintellilist.com), Cogensia’s online direct mail or email list selection tool
- Product launched on-time/on-budget under tight development timeframe
- Led Cogensia’s website redesign: managed external IT resources, personally created wireframes and content (www.cogensia.com), and maximized search engine optimization (SEO)
- WordPress development enabled marketing team to be self-sufficient in managing and updating web content
- Web traffic has increased 200%
- Assumed management of a floundering product and, within 3 months, evaluated the business and product requirements, cleaned it up, and readied it for market
- Product enabled clients to double their response rate
- Spearheaded Knowledge Engine CRM project from concept to fruition: identified cloud-based platforms, designed data access protocols, set business user requirements, and coordinated development with Technology Director.
Senior Director of Product Management
LSSiDATA
01.2013 - 04.2014
- Developed new Collections product and managed 5 existing products: Pay for Placement, Data Aggregation, New Mover, Location-Based, and Directory Assistance
- Identified product opportunities/gaps, created product roadmap, & led cross-functional teams against roadmap
- Worked with Product Marketing, Sales, and industry analysts to highlight features and benefits of solutions spanning database products, interactive gateways, and analytics
- Created market requirements, established feature definition, prioritization, and new feature analysis; worked with sales and engineering teams to expand line of data products and solutions
- Aligned products to market requirements and certified compliance for all privacy regulations and guidelines.
Senior Product Manager for Data Integration and Compliance
THE ALLANT GROUP
11.1996 - 01.2013
- Provided strategic guidance & planning to develop innovative procedures and solutions that affected competitive market position
- Included: sales, marketing, pricing, operations, development, and partnerships
- Successful data integration and clean-up for 300 million+ records from numerous data sources
- Allant’s Subject-Matter Expert regarding data integration, data acquisition, privacy, and compliance
- Created and implemented systems and procedures that adhere to privacy and compliance regulations
- Grew product line by managing price, sales volume, and overall EBITA
- Streamlined production processes by automating 80% of projects: reduced FTEs by 4 and cut error rate 50%
- Established/managed multiple vendor relationships, to facilitate development, delivery, & product management
- Supported Account Teams, Business Development, and Client Services Staff to coordinate sales opportunities, deliver presentations, resolve client issues, propose problem resolutions, and escalation to senior management.
Information Technology Project Manager
THE ALLANT GROUP
- IT project-managed systems development and integration for one of nation’s largest Multiple System Operator, national women’s retailer, and leading insurance company
- Helped create Modeling Scoring Framework with 25 million subscribers, 25-32 scoring codes, and 30 models
- Managed all phases of project life cycle: analysis, design, development, testing, implementation, and support
- Delivered high quality products & services on time/under budget
- Led to more adoptions and implementations
- Led cross-functional teams in developing relational marketing database for pharmaceutical clients
- Analysis of client needs, conceptual data modeling, and developing process flows.
Education
EASTERN MONTANA COLLEGE
OHIO UNIVERSITY
Skills
- Data Management
- Governance
- Privacy and Compliance Expert
- 3rd Party Data Vendor Engagement & Management
- Agile Software Development Project Management
- Strong in Analytics & Problem Solving
- Data as a Service Solution Management
- Competitive Analysis & Product Positioning
- Identify & Streamline Processes
- Digital / Martech Product Management
- Creating & Executing Product Road Maps
- Microsoft: Office, Visio, Project, Outlook
- Familiarity with Linux, UNIX, HTML, SQL, Read & Build Data Models, Database Query tools
- Familiarity with Business Intelligence Tools, such as QLIK QlikView, Tableau, and PowerBI
- Business Analysis
- Cross Functional Leadership
- Roadmap development and Product Vision
Timeline
Vice President, Product, Strategy and Technology
DataDelivers
08.2022 - Current
Senior Vice President, Data & Identity
THE ALLANT GROUP
05.2016 - 08.2022
Vice President, Product Management & Marketing
COGENSIA
04.2014 - 05.2016
Senior Director of Product Management
LSSiDATA
01.2013 - 04.2014
Senior Product Manager for Data Integration and Compliance
THE ALLANT GROUP
11.1996 - 01.2013
Information Technology Project Manager
THE ALLANT GROUP
EASTERN MONTANA COLLEGE
OHIO UNIVERSITY