Mary Macleod
Copywriter
Chicago,Il
Summary
Experienced Copywriter with strong foundation in crafting compelling content and engaging narratives. Demonstrated ability to adapt writing style to different audiences and platforms. Proven track record in collaborative projects, showcasing creativity and attention to detail.
Overview
6
6
years of professional experience
2
2
Certificates
Work History
COPYWRITER
EAB
11.2021 - Current
- Increased brand awareness for colleges and universities nationwide by creating compelling content for print, website landing pages, SMS, and email campaigns
- Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards
- Trained and mentored new team members, fostering a positive work environment and promoting professional growth
- Supported AI and SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth
AUDIENCE SELECTION OPERATIONS, ASSOCIATE SPECIALIST
EAB
10.2019 - 11.2021
- Maintained a deep understanding of list source platforms and databases, such as College Board and ACT, to effectively translate audience selection strategies into executable orders that align with our partners' enrollment objectives
- Collaborated with cross-functional teams to achieve project goals and meet deadlines
- Oversaw daily operations, ensuring timely completion of tasks and adherence to company policies and procedures
ASSISTANT TEACHER
Central Montessori School
01.2019 - 10.2019
- Worked with teachers to design lesson plans and coordinate activities for classes
- Supported student physical, mental, and social development using classroom games and activities
- Ensured a safe and supportive learning environment by enforcing classroom rules and addressing behavioral issues promptly
Education
Bachelor of Arts - English, Creative Writing
Virginia Commonwealth University
08.2015 - 12.2018
Skills
Copywriting
Editing and review
Content writing
Deadline adherence
Brand messaging
Team collaboration
Email marketing
SEO strategies
Copyediting
Proofreading
Certification
Technical Writing Certification - Technical Writer HQ.
Timeline
HubSpot Content Marketing Certification - HubSpot Academy.
01-2025
Technical Writing Certification - Technical Writer HQ.
12-2024
COPYWRITER
EAB
11.2021 - Current
AUDIENCE SELECTION OPERATIONS, ASSOCIATE SPECIALIST
EAB
10.2019 - 11.2021
ASSISTANT TEACHER
Central Montessori School
01.2019 - 10.2019
Bachelor of Arts - English, Creative Writing
Virginia Commonwealth University
08.2015 - 12.2018