Mary Maxwell
Fallbrook,CA
Summary
Proven Brand Specialist with a track record of enhancing sales and productivity for L'Oreal Luxe IDC across multiple Macy's locations. Leveraged critical thinking and complex problem-solving to revamp visual merchandising, leading to significant performance improvements. Excelled in fostering strong relationships and executing strategic initiatives, demonstrating exceptional attention to detail and negotiation skills.
Overview
30
30
years of professional experience
Work History
Brand Specialist San Diego Market
L'Oreal Luxe IDC
San Diego , CA
10.2023 - Current
- Responsible for six Macy's stores in San Diego and Palm Desert.
- Skilled in the San Diego market, proficient with the unique requirements of Macy's Fashion Valley, Bonita, and Chula Vista.
- San Diego Market +21% in 2024.
- Macy's Palm Desert Million-Dollar 2024.
- Conducted analysis of unique and diverse customer demographics in Palm Desert.
- Direct and observe the consistent execution of visual weeks, consisting of fixture placement, and visually collaborate with corporate and store partners to accomplish.
- Daily tracking of sales and communicating with the store and RSS to keep on track to achieve goals.
- Constantly assessing problem areas and recommending solutions, resulting in increased productivity and profitability. e.g.
- Add towers, or move towers to better locations in department, to increase sales.
- Operational support for product launches, eventing, engraving, and in-store sales activities. Set up pop-up table and banners.
- Consistently making containers (MW Valentino) & all other brands when sets are sold out to keep up with demand, and support sales. Lock the locations of product placement at all times to prevent loss of space.
- Promote adherence to merchandising standards. Follow counterpro guidelines, training RSS and Macy's associates to keep in place.
- Monitor the cleanliness of counter stock and display units.
- Strong communication skills with store management, district managers, and the counter managers during store visits. Build strong relationships for continued success in executing store events and any other situations that may require attention.
Retail Selling Specialist/ Fragrances
Randstad
Temecula/ Carlsbad , CA
02.2007 - 10.2023
- Lead RSS in Macy's Carlsbad and Temecula.
- Responsible for the engraving machine and events.
- Facilitated customer engagement through a creative show-and-tell about YSL Libre.
- In 2019, YSL Libre was launched and achieved its goal by 112%. Macy's, Carlsbad.
- In 2020, transferred to Macy's Temecula, making the store a million-dollar door in 2022.
- Father's Day engraving event 2022 goal: 5,500 achieved, 7,500 engraved, 60 bottles of Armani, YSL, and Gio. Macy's Temecula
Fragrance Specialist / YSL Beauty
Randstad
Los Angeles, CA
02.2004 - 08.2007
- Performed store visits to various locations including Nordstrom, Bloomingdale's, Macy's, Montebello & Downey.
- Organized product-focused gatherings to highlight the benefits of careful layering techniques.
- Organized storage unit to streamline inventory management.
Department Sales Manager
Robinson's May
Baldwin Hills, CA
02.1995 - 01.2004
- Hired and trained new staff and managed budgets .
- Established and distributed employee schedules.
- Handled customers inquires and complaints.
- Overseeing stock control, markdowns and pricing.
- Setting strategies to maximize profitability
- Hitting sales targets.
- Motivating the team to meet sales targets.
- Setting up promotional materials and displays.
- Setting up all visuals in department weekly.
- Key holder opened and closed store.
- inventory prep
- Shortage prevention.
- Maintained an orderly environment in the store.
Education
Sales, Merchandising, And Marketing
Fashion Institute of Design & Merchandising
Los Angeles, CA09.2009
Skills
- Complex Problem Solving
- Critical Thinking
- Attention to Detail
- Respectfulness
- Negotiation
- Time Management
- Sel Reliant, independent, team player
- Social Perceptiveness
- Product Knowledge
- Store Organization
- Inventory Management
Languages
Spanish
Professional
Timeline
Brand Specialist San Diego Market
L'Oreal Luxe IDC
10.2023 - Current
Retail Selling Specialist/ Fragrances
Randstad
02.2007 - 10.2023
Fragrance Specialist / YSL Beauty
Randstad
02.2004 - 08.2007
Department Sales Manager
Robinson's May
02.1995 - 01.2004
Sales, Merchandising, And Marketing
Fashion Institute of Design & Merchandising
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