Summary
Overview
Work History
Education
Skills
Timeline
Generic

Mary Tobiason

NAPERVILLE,IL

Summary

I have devoted more than half my life to fitness coaching, teaching and triathlon coaching. I am a 17 time Ironman and 7 time Ironaman World Championship Finisher. I love bringing people to their finish line no matter the sport or distance.

Overview

29
29
years of professional experience

Work History

Owner Athletic Movement Perfected and TriLabs

Self
03.2019 - Current
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
  • Implemented marketing strategies to increase brand awareness and attract new customers.
  • Responsible for all aspects of the business including scientific training progressions, customer care, and coaching.
  • Expanded product offerings by researching market trends and identifying potential growth opportunities.
  • Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decisionmaking.
  • Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.
  • Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
  • Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
  • Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.

General Manager

The Labs USA
12.2014 - 03.2019
  • Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
  • Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
  • Championed continuous improvement initiatives that enhanced operational performance across all departments.
  • Managed a staff of 42 employees, creating a positive company culture.
  • Created Signature programming for the organization.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.

Owner

Self
02.1995 - 11.2014
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
  • Implemented marketing strategies to increase brand awareness and attract new customers.
  • Created custom training plans for triathletes of all ages and abilities competing at all distances.

Education

Bachelor of Science - Sports Science

University of Iowa
Iowa City, IA
05.1993

Skills

  • Regulatory Compliance
  • Certified TRX
  • Certified Sports Nutrition
  • FMS
  • CPR
  • First Aid
  • Staff Management
  • Partnership Development
  • Certified Master Trainer
  • Certified USA Cycling Coach
  • Certified Ironman University Coach
  • Certified USAT Triathlon Coach
  • ACE group ex
  • Johnny G spinning

Timeline

Owner Athletic Movement Perfected and TriLabs

Self
03.2019 - Current

General Manager

The Labs USA
12.2014 - 03.2019

Owner

Self
02.1995 - 11.2014

Bachelor of Science - Sports Science

University of Iowa
Mary Tobiason