I have devoted more than half my life to fitness coaching, teaching and triathlon coaching. I am a 17 time Ironman and 7 time Ironaman World Championship Finisher. I love bringing people to their finish line no matter the sport or distance.
Overview
29
29
years of professional experience
Work History
Owner Athletic Movement Perfected and TriLabs
Self
03.2019 - Current
Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
Implemented marketing strategies to increase brand awareness and attract new customers.
Responsible for all aspects of the business including scientific training progressions, customer care, and coaching.
Expanded product offerings by researching market trends and identifying potential growth opportunities.
Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decisionmaking.
Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.
Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
General Manager
The Labs USA
12.2014 - 03.2019
Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
Championed continuous improvement initiatives that enhanced operational performance across all departments.
Managed a staff of 42 employees, creating a positive company culture.
Created Signature programming for the organization.
Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
Owner
Self
02.1995 - 11.2014
Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
Implemented marketing strategies to increase brand awareness and attract new customers.
Created custom training plans for triathletes of all ages and abilities competing at all distances.