Mary Tucker

Dynamic Public Relations student with over two years of hands-on experience in nonprofit fundraising and program coordination, seeking a growth-oriented role to enhance skills and drive project success. Proven ability to coordinate tasks, manage timelines, and collaborate with diverse teams, delivering efficiency and strategic insight. Creative, highly organized, and accountable, with natural leadership and a fresh perspective that fuels innovative ideas. Eager to apply academic knowledge and practical experience to excel in a challenging, fast-paced environment. A self-starter and high-energy team player, dedicated to crafting effective and persuasive digital and direct mail campaigns for annual fundraising initiatives.

Creative Skills

• Develop and produce polished and professional content for websites, donation pages, magazines, and direct appeals.
• Ideate and create campaign materials for print, digital, and direct mail, employing a dynamic editorial process to ensure project completion.
• Signage, business cards, posters, postcards, letters, email banners,
• Write articles for various school publications.
• Script, film, and edit short-form videos for fundraising campaigns.
• Create engaging social media content that aligns with the school’s mission, values, and brand.
• Produce marketing emails using Raiser’s Edge Online Express and RE: NXT platforms.

Program Management

• Develop and manage strategies, timelines, and content to engage donors through direct mail, email, and social media, achieving fundraising goals.
• Communicate key themes and messages effectively, reflecting the school’s mission and values.
• Cultivate and maintain ongoing, authentic relationships with existing donors and potential supporters.
• Organize and execute the school’s annual giving day, utilizing various media platforms (e.g., Givecampus, Givesmart, Social Media, School Website) to engage students, parents, and alumni.
• Fundraising efforts associated with the school’s Giving Day, contributing to a 15% growth in funds raised.

Event Planning

• Assistance in planning and executing high-profile events for 200-600 guests in a dynamic environment.
• Coordinate and plan the Student Scholarship Recognition Assembly.
• Serve as the primary contact for event participants, addressing inquiries and providing information.
• Manage unforeseen issues during events, making quick and effective decisions to resolve them.
• Support post-event activities, including evaluations, feedback collection, and analysis of event success and areas for improvement.