Mary Ellen Moss
Asheville,NC
Summary
Experienced in all facets of foodservice sales, including GPOs and Contract Feeders and Compass/Foodbuy, Aramark, and Sodexo. Built relationships and sales with national and regional fast-casual multi-unit restaurants, colleges and universities, B&I, and vending, as well as regional and national food distributors. Knowledgeable in “better for you” brands including attributes like sustainable, organic, allergy-free, mission-based, and plant-based brands.
Dynamic individual with hands-on experience in Foodservice Sales, On Premise Wine Sales, Marketing/Advertising sales and a talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
26
26
years of professional experience
Work History
East Coast or National Food Service Sales
Green Nature Marketing
Asheville, NC
06.2021 - 11.2025
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Demonstrated respect, friendliness, and willingness to help wherever needed.
- Managed up to 100 clients at a time and up to 30 deals working symultaniously.
- Worked flexible hours across night, weekend, and holiday shifts.
- Used critical thinking to break down problems, evaluate solutions, and make decisions.
- Continually worked to attain the best ROI for my company, brands, and clients.
- Identified issues, analyzed information, and provided solutions to problems.
- Resolved problems, improved operations, and provided exceptional service.
- Completed paperwork, recognizing discrepancies, and promptly addressing for resolution.
- Provided professional services and support in a dynamic work environment.
- Delivered services to customer locations within specific timeframes.
- Adaptable individual with exceptional interpersonal skills and talent for building relationships. Known for delivering outstanding service and enhancing client satisfaction. Focused on fostering positive interactions and creating collaborative environment.
- Organized professional with expertise in managing resources and optimizing performance. Proficient in providing valuable insights and supporting decision-making processes. Committed to enhancing productivity and contributing to overall success.
- Versatile professional with strong problem-solving skills and history of adapting to diverse challenges. Applies innovative solutions and technical expertise to deliver exceptional results. Committed to streamlining processes and advancing organizational objectives.
- Goal-oriented professional with proven success in applying analytical skills to solve complex problems and overcome challenges. Dedicated to enhancing team performance and driving business success.
Mid Atlantic Territory Manager
Green Nature Marketing
Mid Atlantic
06.2021 - 11.2025
- Negotiated high revenue producing deals for brands on the front and back end of placements
- Worked directly with GPOs and Contract Feeders
- Headed relationships and sales with Compass on national and regional buys
- Attended several tradeshows resulting in increased sales and relationships in the market
- Clients included Cava, Honeygrow, Insomnia Cookies, Brixx Pizza, Clean Juice, District Taco, SSP
- Understands the logistics between Dot, distributors, and the end users
- Managed an estimated $1M per year spanning 30 better for you brands in both back and front of house.
Senior Digital and Radio Account Executive
Asheville Radio Group
Asheville, NC
09.2020 - 06.2021
- Created a partnership with a third-party digital vendor and Saga
- Charged with managing high level agencies and local direct clients
- Opened a minimum of 2 new business clients monthly
- Developed and maintained strong client relationships to enhance advertising revenue.
- Crafted tailored marketing strategies to meet diverse client needs and objectives.
- Conducted market research to identify emerging trends and opportunities for clients.
- Collaborated with creative teams to produce effective radio advertisements and promotions.
- Analyzed campaign performance metrics to optimize client media buys and maximize ROI.
- Led training sessions for junior account executives on sales techniques and client management.
- Negotiated contracts with clients, ensuring favorable terms while maintaining profitability.
- Spearheaded initiatives to improve customer satisfaction through enhanced service offerings.
- Boosted station''s brand awareness with creative promotional events and campaigns in collaboration with other departments.
- Coordinated cross-functional efforts between sales, marketing, promotions, programming, and production teams to ensure seamless execution of advertising campaigns.
- Implemented effective time management techniques to balance account management responsibilities with prospecting efforts efficiently.
- Maintained accurate records of sales activities, client interactions, and advertising agreements in the company''s CRM system for easy reference and reporting.
- Increased advertising revenue by identifying and targeting new business opportunities within the local market.
- Created customized proposals tailored specifically to each client''s marketing objectives based on their target audience demographics.
Senior Digital Sales Executive
Viamedia
Charleston, SC
11.2019 - 09.2020
- Sold online marketing and WOW cable advertising
- Strategized and executed online marketing campaigns
- Introduced new ideas to the company for a better end user experience
- Developed tailored sales presentations addressing client needs and market trends.
- Analyzed market data to identify opportunities for new business ventures.
- Collaborated with cross-functional teams to optimize product offerings and service delivery.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Worked with over 30 clients continuously with cable and online advertising
Senior Account Executive
Adams Outdoor Advertising
Charleston, SC
07.2015 - 07.2019
- Promoted to a senior account executive within a year and a half of hire date
- Won new business winner for 2017 with almost $1 million in new business
- Exceeded 2017 budget $1.5 million by $500K
- Achieved number one online advertising account executive status in all 28 markets nationwide
- Onboarded several new account executives; training on prospecting, sales calls, and closing skills
- Consistently placed within the top three revenue-producing account executives in Charleston
- Cultivated and maintained relationships with key clients to drive revenue growth.
- Developed strategic advertising solutions tailored to client needs and market trends.
- Led cross-functional teams to implement successful outdoor advertising campaigns.
- Analyzed market data to identify opportunities for client expansion and engagement.
- Mentored junior account executives, providing guidance on best practices and client management.
- Negotiated contracts and pricing agreements to maximize profitability for both clients and company.
- Coordinated with creative teams to ensure alignment between client objectives and campaign execution.
- Monitored campaign performance metrics, adjusting strategies to enhance effectiveness and ROI.
- Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.
- Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
- Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
- Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
- Consistently met or exceeded monthly sales quotas through diligent prospecting efforts and effective closing techniques.
- Established long-lasting partnerships with key industry influencers, generating increased brand awareness and credibility.
Account Executive
WTAT Fox 24
Charleston, SC
01.2014 - 07.2015
- Executed targeted sales strategies to drive revenue growth and expand market presence.
- Collaborated with cross-functional teams to ensure seamless execution of advertising campaigns.
- Analyzed market trends and competitor activities to inform strategic decision-making.
- Developed and maintained strong client relationships to enhance customer satisfaction and loyalty.
- Managed in person calls, phone calls, virtual meetings, and documents a minimum of 15 per day
Senior Marketing Consultant
LivingSocial
Asheville, NC
09.2011 - 10.2013
- Developed comprehensive marketing strategies to enhance brand visibility and customer engagement.
- Quota was 21 new deals per month
- Led cross-functional teams in executing innovative promotional campaigns, driving customer acquisition.
- Conducted market research to identify trends, informing strategic decisions for product offerings.
- Analyzed campaign performance metrics to optimize marketing efforts and improve ROI.
- Mentored junior consultants, fostering professional growth and enhancing team capabilities.
- Collaborated with sales teams to align marketing initiatives with revenue goals and customer needs.
- Implemented data-driven approaches to refine targeting strategies and increase conversion rates.
- Established partnerships with key stakeholders to expand market reach and enhance service delivery.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Increased conversion rates by crafting compelling landing pages, ad copy, and calls to action.
- Boosted sales through targeted email marketing campaigns and promotional events.
- Improved customer engagement with tailored content creation and social media management.
- Presented recommendations backed by data-driven insights during executive-level meetings to influence decision-making processes.
- Collaborated with cross-functional teams to ensure cohesive messaging and successful product launches.
- Implemented automated workflows using CRM software, improving lead nurturing efforts and increasing conversions.
- Grew client base by building strong relationships through exceptional service and tailored solutions.
- Enhanced company image with consistent branding initiatives across various channels.
- Analyzed market trends to inform effective product positioning strategies and pricing adjustments.
Marketing Consultant
Asheville Radio Group
Asheville, NC
02.2009 - 09.2011
- Developed targeted marketing strategies to enhance brand visibility and engagement.
- Conducted market research to identify trends and customer needs for product development.
- Managed client relationships, ensuring satisfaction and retention through personalized service.
- Collaborated with cross-functional teams to align marketing initiatives with sales goals.
- Analyzed campaign performance metrics to optimize future marketing efforts and improve ROI.
- Led workshops and training sessions for staff on effective sales techniques and marketing tools.
- Designed and carried out market research to detect and attract new customers.
- Exceeded sales targets consistently while maintaining high levels of customer satisfaction throughout the entire process.
- Used consultative sales approach to listen carefully to client needs and recommend desired products and services.
- Developed persuasive sales presentations that showcased product benefits, leading to increased conversion rates among potential customers.
- Followed up on leads with friendly, knowledgeable support to turn interested parties into paying customers.
- Increased sales revenue by developing and implementing targeted marketing campaigns.
- Mentored junior team members, sharing industry knowledge and best practices to enhance overall team performance in achieving goals.
- Expanded market reach with innovative advertising techniques and consistent brand messaging.
- Implemented successful email marketing campaigns, engaging prospects and fostering long-term client relationships.
- Planned and implemented advertising campaigns.
- Nurtured relationships with decision-makers in various business groups to win new business and increase repeat opportunities.
- Collaborated with cross-functional teams to develop comprehensive solutions that led to improved sales outcomes for clients.
- Enhanced company reputation, securing new business opportunities through strategic networking events and industry conferences.
- Grew customer base by building strong relationships through exceptional communication skills and attentive service.
- Represented company at community and business events to gain exposure to potential consumers.
- Managed budgets efficiently, allocating resources strategically to maximize return on investment for clients'' marketing initiatives.
- Conducted thorough market research, identifying emerging trends and adjusting strategies accordingly for optimal results.
- Helped optimize marketing strategies by contributing relevant information, ideas and research.
Fine Wine On Premise Sales Representative
Empire Distributors
Atlanta, GA
12.2007 - 02.2009
- Developed and implemented strategic sales plans to achieve revenue growth targets.
- Analyzed market trends to identify new business opportunities and optimize product offerings.
- Trained and mentored junior sales staff, fostering a collaborative team environment.
- Negotiated contracts with key accounts, ensuring favorable terms for company profitability.
- Conducted regular sales presentations to potential clients, showcasing product benefits effectively.
- Collaborated with marketing teams to create promotional materials that resonate with target audiences.
- Monitored competitor activities to adjust sales strategies and maintain competitive edge.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
- Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
- Built relationships with customers and community to promote long term business growth.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Fostered collaborative environment, sharing best practices among sales team.
- Set and achieved company defined sales goals.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Negotiated prices, terms of sales and service agreements.
- Informed customers of promotions to increase sales productivity and volume.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Achieved or exceeded company-defined sales quotas.
- Maintained current knowledge of evolving changes in marketplace.
- Met existing customers to review current services and expand sales opportunities.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Increased sales by 40% in my first year and was quickly hired into the highest sales territory in Asheville.
- Presented professional image consistent with company's brand values.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Attended monthly sales meetings and quarterly sales trainings.
- Recorded accurate and efficient records in customer database.
- Contributed to event marketing, sales and brand promotion.
- Stayed current on company offerings and industry trends.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Developed, maintained and utilized diverse client base.
- Conducted product demonstrations, showcasing features and benefits to increase customer engagement.
Sales Representative
Ben Arnold Beverage Company
Charleston, SC
06.2002 - 12.2007
- Mentored junior sales representatives, enhancing team performance and client engagement strategies.
- Developed and executed strategic sales plans to drive revenue growth across multiple territories.
- Analyzed market trends to identify new opportunities and optimize sales approaches.
- Established strong relationships with key clients, resulting in increased customer loyalty and repeat business.
- Conducted comprehensive product training sessions for internal teams and clients, improving overall product knowledge.
- Increased sales revenue by building and maintaining strong relationships with key clients.
- Developed exceptional interpersonal, speaking, and listening skills from talking with both customers and upper management.
- Continually navigated issues and solved complex strategy problems affecting sales growth and business direction.
- Identified customer needs by asking appropriate, open-ended questions.
- Organized trade shows and industry events to increase brand visibility and generate leads.
- Created compelling proposals that showcased unique selling points of company products or services.
- Achieved a consistent record of exceeding quotas by effectively managing time, prioritizing tasks, cultivating a vast network of contacts within the industry.
- Increased customer satisfaction ratings by successfully resolving challenges.
- Managed a portfolio of high-profile accounts, delivering exceptional levels of customer satisfaction and account retention.
- Overcame various obstacles and closed sales on tough deals using strong negotiation and persuasion skills.
- Attained top-ranking sales performance among peers through persistence, resilience, and strong prospecting skills.
Sales Representative
Empire Distributors
Asheville, NC
08.1999 - 02.2002
- Cultivated relationships with clients to enhance customer loyalty and drive repeat business.
- Conducted market research to identify potential clients and assess competitive landscape.
- Developed tailored sales presentations that addressed client needs and showcased product benefits.
- Collaborated with internal teams to ensure timely delivery of products and services to clients.
- Negotiated contracts with key accounts, ensuring mutually beneficial terms while maximizing revenue opportunities.
- Increased territory sales by building strong relationships with key clients and identifying new business opportunities.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Exceeded monthly sales targets and quotas consistently.
- Participated in weekly sales meetings to discuss performance metrics, strategize on improvements, and share best practices among colleagues.
- Managed a large client base, consistently exceeding sales targets and contributing to overall team success.
- Developed and implemented successful sales strategies to increase revenue in assigned territories.
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
- Developed in-depth knowledge of product features, benefits, and pricing strategies to effectively communicate value propositions to clients.
- Established rapport with potential customers through cold calling and presenting product offerings tailored to their needs.
- Built strong client rapport to establish diversified network of connections.
- Conducted regular follow-ups with existing customers to maintain satisfaction levels and identify upsell opportunities.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Provided comprehensive after-sales support, ensuring customer satisfaction and fostering long-term business relationships.
- Monitored competitor activities to maintain competitive advantage.
- Attended trade shows and conferences regularly to increase brand visibility.
- Utilized customer feedback to identify new product opportunities and market trends.
- Evaluated sales performance regularly, identifying areas for improvement and implementing necessary adjustments to achieve set targets.
- Improved customer retention rates by addressing concerns proactively and providing exceptional service throughout the sales process.
Education
Bachelor of Science - Public Communication, Sociology
Appalachian State University
Boone, NCundefined
New England College
Henniker, NHSkills
- Friendly, positive attitude
- Teamwork and collaboration
- Customer service
- Problem-solving
- Time management
- Attention to detail
- Flexible and adaptable
- Dependable and responsible
- Multitasking Abilities
- Excellent communication
- Critical thinking
Timeline
East Coast or National Food Service Sales
Green Nature Marketing
06.2021 - 11.2025
Mid Atlantic Territory Manager
Green Nature Marketing
06.2021 - 11.2025
Senior Digital and Radio Account Executive
Asheville Radio Group
09.2020 - 06.2021
Senior Digital Sales Executive
Viamedia
11.2019 - 09.2020
Senior Account Executive
Adams Outdoor Advertising
07.2015 - 07.2019
Account Executive
WTAT Fox 24
01.2014 - 07.2015
Senior Marketing Consultant
LivingSocial
09.2011 - 10.2013
Marketing Consultant
Asheville Radio Group
02.2009 - 09.2011
Fine Wine On Premise Sales Representative
Empire Distributors
12.2007 - 02.2009
Sales Representative
Ben Arnold Beverage Company
06.2002 - 12.2007
Sales Representative
Empire Distributors
08.1999 - 02.2002
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New England College
Bachelor of Science - Public Communication, Sociology
Appalachian State University