MARY JANE WALSH
San Francisco,USA
Summary
Strategic marketing leader with experience managing high-visibility, multi-channel campaigns across public, infrastructure, and consumer-facing sectors in Ireland and the U.S. Proven ability to lead cross-functional teams, manage complex marketing calendars, and deliver integrated programs that drive awareness, engagement, and measurable growth.
Experienced in fast-paced environments requiring stakeholder alignment, creative direction, performance tracking, and executional excellence.
Overview
6
6
years of professional experience
Work History
Marketing Events Coordinator and Website Director
Fontenoy Engineering
San Francisco, USA
02.2025 - 11.2025
- Led brand repositioning and go-to-market strategy, aligning messaging across digital, events, and bid marketing channels to strengthen market presence.
- Managed cross-functional collaboration with leadership, designers, and external vendors to execute integrated marketing initiatives.
- Developed client-facing campaign assets and scalable brand systems supporting competitive multi-million-dollar project wins.
Marketing Officer
National Transport Authority
Dublin, Ireland
07.2023 - 12.2024
- Directed end-to-end strategy and execution for national integrated campaigns including TFI 90-Minute Fare, Young Adult Leap Card, and regional service launches.
- Managed multi-channel marketing programs spanning OOH, digital, audio, media partnerships, and influencer collaborations.
- Partnered cross-functionally with research teams, creative agencies, media buyers, and government stakeholders to align messaging and execution.
- Delivered +9% national awareness growth and +7% service recognition YoY (B&A Research).
- Oversaw creative briefing, asset approvals, localization, and performance reporting to senior leadership.
- Campaigns received national recognition including Silver at The Shark Awards and Best Use of Regional Media (Irish Media Awards).
Marketing Communications and Event Management
Mossteck Fire and Security
Ireland, Ireland
09.2019 - 07.2023
- Owned marketing strategy and communications planning across B2B programs in public and private sectors.
- Managed campaign timelines, tender documentation, and cross-functional coordination to support revenue growth.
- Delivered bid documentation securing €500,000 multi-site contract and additional annual service agreements.
- Translated technical messaging into compelling, audience-centric brand storytelling.
- Built reporting dashboards to track performance and optimize messaging effectiveness.
Education
MBA - Post Graduate Diploma in Marketing
University of Galway
Galway, Ireland04.2023
Bachelor of Arts - in Applied Linguistics
University Limerick
Limerick, Ireland05.2019
Skills
- Integrated Marketing Campaign Management
- Cross-Functional Team Leadership
- Go-to-Market Strategy & Execution
- Marketing Calendar & Program Planning
- Brand Storytelling & Creative Briefing
- Performance Analytics & Optimization
- Budget & Vendor Management
- Stakeholder & Executive Communication
Languages
- Irish
- Spanish, Full Professional
- Irish, Native/ Bilingual
BOARD & ADVISORY LEADERSHIP
Emerald Isle Immigration Center (EIIC), New York — Marketing Advisor (2025–Present)
- Provide strategic guidance on digital communications, website restructuring, and community engagement initiatives.
- Support event-based marketing strategy and cross-channel promotion for major fundraising programs.
Timeline
Marketing Events Coordinator and Website Director
Fontenoy Engineering
02.2025 - 11.2025
Marketing Officer
National Transport Authority
07.2023 - 12.2024
Marketing Communications and Event Management
Mossteck Fire and Security
09.2019 - 07.2023
MBA - Post Graduate Diploma in Marketing
University of Galway
Bachelor of Arts - in Applied Linguistics
University Limerick